Retail Store Design and Location April 2024

Description

Retail Store Design and Location

April 2024 Examination

 

 

1. What are the kind of product innovations that apparel industry should adopt? What are the factors that support the apparel industry to grow? (10 marks)

Ans 1.

Introduction:

The apparel industry is undergoing a dynamic shift, driven by evolving consumer preferences, technological advancements, and sustainability concerns. In this era of rapid change, product innovation plays a pivotal role in the success of any apparel business. To stay competitive, the industry needs to embrace new and creative ways of designing and producing clothing. This introduction will delve into the significance of product innovations for the apparel sector and outline

 

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2. Why is display for products important? How does packing affect a products sale and how does it catch the customers attention explain with an example? (10 marks)

Ans 2.

Introduction:

The significance of product display in a retail setting cannot be overstated, as it serves as a crucial element in attracting and engaging customers. The visual appeal of a product display contributes significantly to the overall shopping experience and influences consumer behavior. An effective display not only showcases products but also communicates the brand’s identity, story, and values to the customers. In the competitive retail landscape, where consumers are bombarded

 

 

3. Case Study

Jeep’s smooth comeback, not a moment too soon

It’s a pattern that seems to repeat itself with rare exceptions. A foreign car-maker lands in India to start production here. It launches a car that takes the market by storm. In due course, it is unable to chalk up a steady drum beat of good products.

Five years ago, when the Chrysler company (now part of the company Stellantis) launched its Jeep-branded Compass, the market was abuzz with rave feedback on the high quality of the SUV, its sharp design and presence, and the fact that it had little competition, with the likes of Tata, M&M and Ford as its rivals. It made companies such as Kia and MG wake up, who have since launched their own very competent and popular city SUVs.

Coming back to the Jeep, which has enjoyed a global reputation for its cars that include the Wrangler, Cherokee and the Grand Cherokee, it is ironic that none of those cars has made a significant footprint in India. That’s largely because of restrictive import prices and customs. However, what it has done is bring in cars that have worked. That includes the Compass.

The Jeep Meridian, essentially a three-row extension of the Compass, is much more your full-fledged off-roader with a hard suspension and a larger frame. It’s powered by the same 2-litre diesel  engine and  comes in  a 6-speed  manual as  well a 9-speed automatic transmission front wheel and all-wheel drive modes. Like with all large cars that are expected to cruise in and out of tricky terrain, the Meridian is equipped with

loads of safety features that include traction control, electronic stability control, several airbags, and other software systems that help lane detection and more.

The Meridian feels comfortable and upright with the quality of gadgetry, interiors and plastics expect ad from an international brand. However, it lacks the overall premium- ness that may come with a top-end Japanese car or even a mid-range German car such as the Škoda Kodiaq, which is priced higher but is in the same range. Interestingly the Meridian, which is priced at about Rs30 lakh, is squarely aimed at the Toyota Fortuner whose price tag has been Rs30-plus lakh in recent times.

The car is adequately powered and glides along happily on both highways and by- lanes, handling bumps and craters with ease. The space in both the front rows is sufficient for a family, but it’s the last row that could have been thought through better.

What makes the Meridian practical for India will be its on-road comfort and stability, especially for long distances. The bottom line is, this is a satisfactory car but would have had a deeper impact if it had been launched earlier or positioned with a slightly more premium edge.

Questions

1. How is Jeep  making  a  comeback  in  India?  What  is  its  strategy and  how  is  it executing that strategy?   (5 marks)

Ans 3a.

Introduction:

Jeep, a brand with a global reputation for rugged off-road vehicles, faced challenges in India due to import restrictions and high customs duties. However, with the launch of the Jeep Compass and subsequent models, the brand has made a strategic comeback in the Indian market. This case study explores Jeep’s comeback strategy, focusing on the launch of the Jeep Meridian, a three-row extension of the Compass, and how it positions itself in the competitive Indian SUV market.

Concept and

 

1. How is it marketing its Meridian SUV and how does it plan to position this against the competitors? (5 marks)

Ans 3b.

Introduction:

As Jeep makes a strategic comeback in India, the marketing and positioning of its Meridian SUV play a pivotal role in capturing the attention of consumers and competing effectively in the market. This section explores how Jeep is marketing the Meridian and its positioning strategy against