Strategic Management June 2024

Description

Strategic Management

June 2024 Examination

 

 

1. You are a leading technology company You see a massive opportunity in diversifying into digital marketing, What strategies can you adopt? Do you think acquiring a digital marketing agency be a good option? Justify your answers with suitable examples. (10 Marks)

Ans 1.

Introduction

In the rapidly evolving digital age, technology companies are uniquely positioned to leverage their innovative capabilities, expansive user bases, and technical expertise to diversify into complementary sectors. One such promising avenue is digital marketing, a domain that has shown exponential growth due to the increasing digitalization of consumer lifestyles and businesses. For a leading technology company, branching into digital marketing not only represents a strategic expansion but also a natural progression aligning with the digital nature of its core operations. This diversification strategy can offer new revenue streams, enhance customer engagement, and provide a competitive edge by offering integrated technology and marketing solutions. Considering the dynamic landscape of digital marketing, acquiring an established digital marketing agency presents itself as a potent strategy. This approach could accelerate market entry, leverage existing expertise, and synergize with the company’s technological capabilities, offering a comprehensive suite of services to clients. Through such strategic maneuvers, the

It is only half solved

 

Buy Complete from our online store

 

https://nmimsassignment.com/online-buy-2/

 

NMIMS Fully solved assignment available for session JUNE 2024,

 

your last date is 29^th May 2024.

 

Lowest price guarantee with quality.

Charges INR 199 only per assignment. For more information you can get via mail or Whats app also

Mail id is [email protected]

 

Our website www.aapkieducation.com

After mail, we will reply you instant or maximum

1 hour.

Otherwise you can also contact on our

whatsapp no 8791490301.

Contact no is +91 87-55555-879

 

 

 

2. You want to launch a new sports league in swimming, an individual sport. How will you build consumer interest in this sport? What strategies would you recommend to the league management if you were its strategy consultant? (10 Marks)

Ans 2.

Introduction

In the realm of sports, swimming stands out not only for its competitive spirit but also for its wide appeal as a fundamental skill and a source of leisure. Launching a new sports league specifically for swimming presents a unique set of challenges and opportunities. To build consumer interest in this emerging league, a multifaceted strategy must be employed, focusing on maximizing engagement, accessibility, and the inherent values of swimming as a sport. The approach should leverage the sport’s universal appeal, its health benefits, and its potential for high-intensity competition to draw in audiences from various demographics. Additionally, the strategy must tap into modern marketing techniques, digital platforms, and community engagement to foster a strong, loyal fan base. As a strategy consultant for the league management, the recommended

 

3. You are the marketing director for Alpha max streaming service. Before the commercial launch of the service what are the key issues that you need to address and understand?
4. As the marketing director plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project. (5 Marks)

Ans 3a.

Introduction

As the marketing director for Alpha Max streaming service, launching into a highly competitive and ever-evolving digital landscape requires a meticulously planned research program. Before the commercial launch, it is critical to understand the market dynamics, consumer preferences, content consumption patterns, and the competitive environment. This understanding will inform the development of a targeted marketing strategy that resonates with potential subscribers