Strategic Management DEC 2024

Description

Strategic Management

December 2024 Examination

 

 

Q1. You are the marketing director of Hindustan Unilever, sequentially sales are dropping  every quarter the management is worried about this situation. In these circumstances. Analyze the reasons for the dropping revenue? What strategic approaches would you suggest in this situation.  Give valid reasons to support your answer.  (10 Marks)

Ans 1.

Introduction

Hindustan Unilever (HUL) is one of India’s largest consumer goods companies, offering a wide range of products across categories such as personal care, food and beverages, and home care. Despite being a market leader, HUL has been facing a troubling trend of declining sales in recent quarters. Such a situation can create concern among stakeholders and management as it directly impacts profitability, market share, and brand image. Understanding the root causes behind this issue is critical for formulating a strategic approach that can help arrest the decline and reposition the company for growth. This question explores the factors contributing to dropping revenues and suggests

 

 

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Q2. Olympic gold quest has hired you as a consultant for evaluating the reasons for India’s gold devoid performance in the Olympics. Suggest a strategic plan for achieving sporting excellence for India.  (10 Marks)

Ans 2.

Introduction

India, a nation with a rich sporting heritage and a population of over a billion people, has consistently underperformed at the Olympic Games, particularly when it comes to winning gold medals. While individual athletes have achieved success in recent years, India’s overall medal tally remains far below its potential. Various structural, cultural, and policy-related challenges contribute to this underwhelming performance. Olympic Gold Quest, an organization dedicated to supporting

 

 

Q3. You are the marketing strategy head for meta- India. Your business is dependent on advertising, but, despite the large number of consumers using your app, advertising revenue has remained flat. In this situation  (5 Marks)

1. Create a strategy to attract advertisers. Provide examples to support your answer.

Ans 3a.

Introduction

Meta (formerly Facebook) has a vast user base in India, with millions of daily active users engaging on platforms like Facebook, Instagram, and WhatsApp. However, despite this extensive reach, advertising revenue has remained stagnant. This situation can arise due to several factors, such as market saturation, inadequate engagement from advertisers, or ineffective ad targeting. As the Marketing Strategy Head for Meta India, the challenge is to create a comprehensive strategy that not only attracts more advertisers but also enhances revenue growth. The goal is to leverage the large user base and advanced ad technology to drive higher engagement and return on investment (ROI

 

1. Develop two strategies to communicate with your advertisers. (5 Marks)

Ans 3b.

Introduction

Effective communication with advertisers is critical for Meta to build trust, strengthen relationships, and drive long-term revenue growth. By engaging advertisers through meaningful and personalized communication, Meta can ensure that advertisers are aware of the platform’s unique value propositions, understand its capabilities, and receive the support they need to optimize their ad campaigns. This answer will outline two key strategies for communicating effectively with advertisers to