International marketing June 2024

Description

International Marketing

June 2024 Examination

 

 

1. Taking your business into the global marketplace can be a daunting task and also navigating it is tricky. What in your opinion motivates firms to engage in international marketing? (10 Marks)
   Introduction

In today’s interconnected global economy, the allure of international marketing is irresistible for many firms seeking growth beyond their domestic boundaries. The decision to venture into the global marketplace is driven by various compelling reasons. Primarily, companies are motivated by the potential for increased sales and market diversification, which promise higher revenues and a broader customer base. Moreover, the saturation of local markets compels businesses to explore new territories to sustain their growth trajectories. Another significant factor is the advancement in technology and communication, which has drastically reduced the barriers to entry in foreign markets, making international marketing more feasible than

 

It is only half solved

 

Buy Complete from our online store

 

https://nmimsassignment.com/online-buy-2/

 

NMIMS Fully solved assignment available for session JUNE 2024,

 

your last date is 29^th May 2024.

 

Lowest price guarantee with quality.

Charges INR 299 only per assignment. For more information you can get via mail or Whats app also

Mail id is [email protected]

 

Our website www.aapkieducation.com

After mail, we will reply you instant or maximum

1 hour.

Otherwise you can also contact on our

whatsapp no 8791490301.

Contact no is +91 87-55555-879

 

 

2. How in your opinion does India benefits when Foreign Direct Investments (FDI), and FII invest in India? (10 Marks)

Introduction

Foreign Direct Investment (FDI) and Foreign Institutional Investment (FII) play pivotal roles in the economic development of a nation, particularly in emerging markets like India. These investments not only bring capital but also catalyze a series of economic transformations. For India, attracting FDI and FII has been a cornerstone of its economic policy, particularly since the liberalization of its

 

3. Read the following case study carefully and then answer the questions that follow:

Harley-Davidson Inc. is discontinuing sales and manufacturing operations in India as part of its company-wide restructuring. India hasn’t been an easy market for Harley, where it sells a few thousand bikes. The company operates a “complete knock-down” assembly plant, where components and parts are imported from U.S. and assembled into motorcycles. Finding the price sweet spot and gaining traction in India, even with models made for the market with smaller engines, has been difficult. Discounts sometimes help; at other times, they turn off buyers. Duties and taxes haven’t been lowered to keep pace, while ownership costs and road taxes have increased. State levies make up 50% of a vehicle’s on-road price. Many large domestic manufacturers though are exporting a significant proportion of their overall production.

Recently, an announcement was made after around a month of Harley-Davidson exit. “As per a distribution agreement, Hero Moto Corp will sell and service Harley-Davidson motorcycles, and sell parts & accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India,” Hero Moto Corp said in a statement. Some industry experts are considering it as an apt strategy for Harley-Davidson and Hero Motor Corp.

1. State any five likely reasons that led to Harley discontinuing its sales & manufacturing in India. Examine the stated reasons critically by providing suitable arguments. (5 Marks)

Introduction

Harley-Davidson’s decision to discontinue its sales and manufacturing operations in India marks a significant shift in its global strategy. This move reflects the challenges the iconic American brand faced in a complex and competitive market. Analyzing the reasons behind this strategic withdrawal provides insights into the broader dynamics of international business operations in

 

Top of Form

 

 

1. Discuss the type of strategic alliance between Harley-Davidson with Hero Motor Corp. Provide your arguments if this alliance can be beneficial for both the companies. (5 Marks)

Introduction

The strategic alliance between Harley-Davidson and Hero MotoCorp represents a significant shift in business strategy for the American motorcycle giant in the Indian market. This partnership, formed after Harley-Davidson’s decision to cease direct sales and production in India, leverages Hero MotoCorp’s established presence and distribution network. This analysis explores the