BBA/B.Com Strategic Management June 2024

Description

Strategic Management

June 2024 Examination

 

 

1. A start-up in the field of Artificial Intelligence has created a Vision Statement stating “We bring convenience to our customer’s lives”. They wish to become a unicorn in the next 5 years. Assume you have joined this company as manager. How would you formulate a strategic intent statement that aligns with the company’s long-term goals and drives actionable initiatives to achieve Unicorn status in this market? (10 marks)

Ans 1.

Introduction

The journey of a start-up aspiring to attain unicorn status, defined by a valuation of over $1 billion, demands a compelling strategic intent that aligns closely with its visionary goals. In the dynamic and competitive field of Artificial Intelligence, the statement “We bring convenience to our customer’s lives” lays down a foundational customer-centric vision. As a manager in this burgeoning company, the challenge lies in crafting a strategic intent that not only resonates with this vision but also sets a clear, actionable path towards achieving substantial

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2. What is a Business Model in Strategic Management? Analyse the thought behind the setting up of Open Network for Digital Commerce [ONDC] by the Government of India. What do think is the business model of ONDC (10 marks)

Ans 2.

Introduction

In the realm of strategic management, a business model delineates the mechanism through which a company creates, delivers, and captures value in economic, social, and cultural contexts. Understanding this framework is crucial for businesses aiming to establish a competitive edge and achieve sustainable success. In examining the Open Network for Digital Commerce (ONDC)

 

 

 

3. Please answer the following
4. Explain how is competitive advantage generated by creation of Industrial Clusters like Technology Parks, Export Processing Zones or Special Economic Zones or certain locations. (5 marks)

Ans 3a.

Introduction

Industrial clusters, including Technology Parks, Export Processing Zones (EPZs), and Special Economic Zones (SEZs), are strategically created to foster concentrated economic activities. These clusters generate competitive advantage by leveraging collective efficiencies, shared resources, and synergistic benefits, significantly impacting local and national economies.

Concept and

 

 

1. Analyze how Bangalore as a location is creating a competitive advantage for India’s IT Sector? (5 marks)

Ans 3b.

Introduction

Bangalore, often dubbed the “Silicon Valley of India,” has emerged as a pivotal hub for the IT sector, contributing significantly to India’s status as a global technology leader. The city’s unique ecosystem offers a blend of entrepreneurial spirit, technological prowess, and robust infrastructure,