BBA/B.Com Research Methodology June 2024

Description

Research Methodology

June 2024 Examination

 

 

1. ABC Electronics plans to launch a new line of smartphones with innovative features and wants to gauge consumer perception and preferences through focus group discussions. The company intends to collect insights into consumers’ perceptions of the proposed smartphones’ usability, design, and features. Participants will be shown prototypes and demonstration videos to facilitate discussion and feedback. ABC Electronics aims to leverage the qualitative feedback from focus group discussions to refine the product design and marketing strategy before the official launch. Outline the steps involved in conducting a focus group discussion for ABC Electronics and discuss the advantages and disadvantages of this method for collecting consumer feedback. (10 marks)

Ans 1.

Introduction

Focus group discussions are a qualitative research method widely used to gather detailed information on consumer attitudes, behaviors, and perceptions. In the context of ABC Electronics’ launch of a new line of smartphones, employing focus group discussions provides an invaluable opportunity to tap into the target market’s mindset and refine product offerings according to consumer feedback. This method involves engaging a small group of potential users in an interactive setting, allowing for a deep dive into their thoughts and feelings about the product’s usability, design, and features. By employing this approach, ABC Electronics can gain nuanced insights that are often not accessible through quantitative methods like surveys. The focus group setting encourages participants to discuss and react to each other’s viewpoints, It is only half solved

 

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2. ABC Corporation, a leading entertainment company, will survey for feedback on its new streaming service offerings. The survey aims to understand consumers’ perceptions and preferences regarding streaming platforms and content. ABC Corporation intends to use the insights gathered to enhance its streaming service offerings and improve customer satisfaction. Outline the steps in designing an effective questionnaire for ABC Corporation’s streaming service survey. Additionally, discuss the different types of questions that can be used in the questionnaire to gather comprehensive feedback from participants. (10 marks)

Ans 2.

Introduction

In an era dominated by digital content consumption, ABC Corporation’s initiative to launch a survey for its new streaming service is a strategic move to tap directly into consumer preferences and perceptions. Surveys are essential tools in market research, offering quantitative insights that can shape business decisions and enhance user engagement. For ABC Corporation, designing an effective questionnaire is crucial to ensure the collection of relevant, actionable data that reflects the true sentiments of its audience. This questionnaire must be meticulously crafted to address various aspects of the streaming service, including content quality, platform usability, and overall satisfaction. By integrating diverse question types and ensuring

 

3. XYZ Cosmetics, a leading skincare and makeup brand, has achieved global recognition and market leadership across multiple product categories. With a legacy of over a century, XYZ Cosmetics has  pioneered  groundbreaking  skincare formulations  and  consistently delivered superior products to consumers worldwide. Leveraging its strong brand image and extensive market research, XYZ Cosmetics has become synonymous with excellence and innovation in the beauty industry.
4. Describe the distinction between primary and secondary methods of collecting data. Recommend which data gathering techniques XYZ Cosmetics should employ to enhance its understanding of customer preferences. (5 marks)

Ans 3a.

Introduction

In the competitive beauty industry, understanding consumer preferences is essential for maintaining a market leadership position. XYZ Cosmetics, with its rich history and strong market presence, must effectively utilize both primary and secondary data collection methods to stay ahead. These methods are complementary, offering different insights that are crucial for strategic decision-making and product innovation.

Concept and Application