B2B marketing Dec 2022

Description

B2B Marketing

December 2022 Examination

1. Assume you have joined a new company manufacturing & marketing aluminum extrusion products as a head of marketing. The company markets its products & has applications like control panels in electricity industry, water purification equipment, heat sinks for electronic equipment, as well as, door & window frames in building. construction industry. Develop a suitable segmentation plan for the company. (10 Marks)

Ans. 1

Introduction

The global aluminum extrusion market size was valued at USD 87.84 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.5% from 2022 to 2030.

Segmentation: A company’s target market can be segmented into groups of potential consumers with behaviors