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Advanced Supply Chain Management
Sep 2025 Examination
Q1. Cornell Pump Company provides pumps for agriculture, food processing, and wastewater. Cornell Pump Company has been struggling with delays and errors in its supply chain due to reliance on manual billing and outdated inventory tracking. The management is considering a shift to computerised billing systems and integrated supply chain management software. The goal is to streamline operations, reduce errors, and enhance collaboration among suppliers, distributors, and internal teams. The supply chain manager is tasked with leading this transformation and must ensure that the new processes align with the company’s strategic objectives.
Based on the scenario, how should the Supply Chain Manager apply the concept of Business Process Convergence to replace inefficient manual processes with advanced IT solutions, ensuring improved coordination and cost reduction across the supply chain? (10 Marks)
Ans 1.
Introduction
In today’s competitive global business environment, supply chains are no longer simple linear processes but interconnected networks that demand agility, transparency, and efficiency. Cornell Pump Company, serving agriculture, food processing, and wastewater
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Q2. Marsh Electronics is a broad-line stocking distributor of electronic components, offering a wide range of passive, electromechanical, and power semiconductor components. The company also provides value-added services, including inventory management solutions, engineering support, and application research
Marsh Electronics, which had offshored its production to China two decades ago to capitalize on low labor costs, is now considering re-shoring some operations back to the US. The decision is prompted by double-digit increases in Chinese labor costs, supply chain disruptions during global crises, and growing demand for faster delivery in the domestic market. The executive team is divided: some argue that re-shoring will improve supply chain resilience and customer service, while others worry about higher domestic costs and potential loss of scale.
Assess the Strategic Implications of Re-Shoring Production for a US-based electronics manufacturer that previously offshored to China. Critique the decision in light of rising global labor costs, supply chain resilience, and market responsiveness. What factors should guide the final decision? (10 Marks)
Ans 2.
Introduction
Global supply chains have undergone a major transformation in recent years, with companies re-evaluating earlier decisions to offshore production in search of low-cost labor. Marsh Electronics, a US-based distributor of electronic components, initially offshored its production to China two decades ago to take advantage of reduced manufacturing costs and scalability. However, rising Chinese labor costs, logistical bottlenecks during crises, and customers’ expectations for shorter lead times have compelled the
Q3 (A) Vulcan Engineering is a 10-year-old manufacturer of Solar Arrays and PV Cells in Stockton, California. Over the past three years, due the growing worldwide push for Renewable Energy Sources, the company has seen explosive growth – it has doubled its turnover to $1B, and the outlook continues to be very positive. This growth has caused the company to run two 9-hr shifts in order to fulfil its orders. This has led to some interesting challenges – frequent stockouts of critical parts and materials have been disrupting production. The CEO is very concerned about this situation and has convened a meeting with the Leadership team to discuss options.
At the Leadership meeting, the COO recommended that the company adopt CPFR to address this challenge.
Describe the CPFR Strategy. What are its Pros & Cons? (5 Marks)
Ans 3a.
Introduction
Vulcan Engineering’s rapid growth in renewable energy manufacturing has intensified supply chain complexities, particularly frequent stockouts of critical components disrupting production. To overcome these challenges, the COO suggested adopting Collaborative Planning, Forecasting, and Replenishment (CPFR). CPFR is a supply chain management strategy that fosters collaboration between suppliers and
Q3 (B) Vulcan Engineering is a 10-year-old manufacturer of Solar Arrays and PV Cells in Stockton, California. Over the past three years, due the growing worldwide push for Renewable Energy Sources, the company has seen explosive growth – it has doubled its turnover to $1B, and the outlook continues to be very positive. This growth has caused the company to run two 9-hr shifts in order to fulfil its orders. This has led to some interesting challenges – frequent stockouts of critical parts and materials have been disrupting production. The CEO is very concerned about this situation and has convened a meeting with the Leadership team to discuss options.At the Leadership meeting, the CIO & CFO pushed for the company to adopt VMI to address this challenge.
Describe the VMI Strategy. What are its Pros & Cons? (5 Marks)
Ans 3b.
Introduction
Vulcan Engineering’s expansion in renewable energy production has created supply chain challenges, particularly frequent shortages of critical components disrupting operations. To address this, the CIO and CFO recommended Vendor-Managed Inventory (VMI). VMI is a strategy where suppliers take responsibility for monitoring and replenishing


