Research Methodology June 2024

Description

Research Methodology

June 2024 Examination

 

 

1. One of the newly opened Gym in your area trying to understand what type of exercise is preferred by people these Days, how often they do their exercise and do they really enjoy it or they do just for the sake of doing. Which research design is most suitable for this situation? Write research proposal for this situation. (10 Marks)

Ans 1.

Introduction:

As the fitness industry continues to expand, understanding the exercise preferences and motivations of individuals has become paramount for gyms seeking to attract and retain customers. In our local area, a newly opened gym endeavors to comprehend the dynamics of exercise engagement among the populace. This study aims to explore the types of exercises favored by people, their frequency of participation, and the underlying motivations driving their engagement. By unraveling these aspects, the gym can tailor its services to better meet the needs and preferences of its target audience, thereby fostering a more fulfilling fitness experience. Through a

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2. You are a HR manager in one of the major IT company. Design an experimental study to look into the factors that affect employee churn in the IT firm, with an emphasis on HR initiatives to lower attrition. Develop a design of experiment of this study keeping independent, dependent and extraneous variables into consideration. How you will apply control in this experimental research. Explain the variables and steps. (10 Marks)

Ans 2.

Introduction

Employee turnover, or churn, is a critical concern for IT companies worldwide, impacting organizational stability, productivity, and profitability. As an HR manager within the IT sector, addressing attrition rates through effective retention strategies is paramount. This experimental study aims to

 

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3. During pandemic Zepto has emerged as a major Quick commerce market in Mumbai; however; after the entry of Swiggy’s Instamart and Zomato’s Blinkit the market has become highly competitive. The market has been changing with respect to consumer preferences, market trends and consumer choices for apps.
4. Classify and distinguish the specific purposes for which Zepto may be able to use research effectively. Write down the problem statement and operational definition of this research. (5 Marks)

Ans 3a.

Introduction:

In the wake of the pandemic, Zepto has risen as a prominent Quick commerce market player in Mumbai. However, with the recent entry of competitors like Swiggy’s Instamart and Zomato’s Blinkit, the market landscape has become intensely competitive. This shift has necessitated Zepto to leverage research effectively to navigate the evolving consumer preferences,

 

1. Develop a questionnaire to study consumer preference for most preferred q-commerce app. (5 Marks)

Ans 3b.

Introduction

Understanding consumer preferences for Quick commerce (q-commerce) apps is crucial in the highly competitive market landscape, particularly with the emergence of multiple players like Zepto, Swiggy’s Instamart, and Zomato’s Blinkit in Mumbai. Developing a questionnaire to study consumer preferences can provide valuable insights for businesses like Zepto to tailor their offerings and strategies effectively.

Concept and