Research Methodology Dec 2024

Description

Research Methodology

December 2024 Examination

 

 

Q1. Samsung mobile phones have been facing a significant decline in market share over the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen a growth of 18% in the same period. This decline is affecting the company’s profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s profitability, brand strength, and market position. Which type of research study is above  and  what  can  be  the  research  questions  for  this  study?  Explain  which research design you will follow and why?  (10 Marks)

Ans 1.

Introduction

Samsung, a global leader in the mobile phone industry, has been facing a significant decline in its market share in India over the past year, despite the increasing demand for mobile phones in the country. While the overall market has grown by 18%, Samsung’s sales have declined by 12%, raising concerns about the company’s profitability, brand image, and competitive positioning. This situation demands a deeper understanding of the underlying factors contributing to this decline. Identifying whether it is due to pricing strategies, product features, consumer preferences, or external competitive pressures is crucial. A thorough research study can help uncover these issues, providing valuable insights for Samsung to improve its market standing. This scenario represents

 

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Q2. You are working in the HR department of Havells India; who have 15 state-of-the- art manufacturing plants spread across 8 locations in India. You have to study the relationship of Annual Increment (three levels 5%, 8% and 10%) and employee productivity (in units). Explain the design of experiment, independent, dependent and extraneous variable (assume any) for the study. What can be the potential threat to internal and external validity in this experiment?  (10 Marks)

Ans 2.

Introduction

Havells India, a leading manufacturer of electrical products, operates 15 state-of-the-art manufacturing plants across eight locations in India. As part of the Human Resources department, you are tasked with studying the impact of different levels of annual salary increments (5%, 8%, and 10%) on employee productivity. The aim is to understand whether higher salary increments lead to greater productivity in terms of units produced by employees. The relationship between financial incentives and productivity is crucial for making data-driven decisions about compensation

 

 

Q3. In recent years, the financial landscape has witnessed significant transformations driven by advances in technology and the widespread adoption of online banking platforms. The emergence of online banking has revolutionized the way consumers engage with banks. With the increasing adoption of digital banking channels, it is crucial to assess how traditional banking methods are affected in terms of customer behavior,  service  demand,  Trust,  Security,  operational  adjustments  and  the response to the socio-demography of consumers.

1. Develop a comprehensive research plan to compare customer satisfaction and service efficiency between online and offline banking. (5 Marks)

Ans 3a.

Introduction

The advent of online banking has transformed the traditional banking landscape, offering customers greater convenience, accessibility, and efficiency. However, this shift raises questions about how online banking compares with offline banking in terms of customer satisfaction and service efficiency. As more consumers adopt digital channels, understanding the impact on traditional methods, including customer trust, security concerns, and service demand, becomes essential. This research aims to

 

 

1. Develop a Structured questionnaire for this study. (5 Marks)

Ans 3b.

Introduction

To effectively compare customer satisfaction and service efficiency between online and offline banking channels, a structured questionnaire is essential for gathering relevant data. This questionnaire will capture responses from customers on various aspects, including satisfaction, trust, convenience, and security in both banking methods. The aim is to design a clear and concise set of questions that addresses key dimensions of the study while ensuring that demographic data is captured to analyze patterns across different customer groups. A well-structured questionnaire will ensure the collection