Advanced Supply Chain Management June 2024

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Advanced Supply Chain Management

June 2024 Examination

 

 

  1. Sourcing strategies used by Maruti helped it in lower down its costs to the tune of approximately Rs. 60 crores and improve the delivery time by 20 per cent. Discuss how sourcing could have helped Maruti in efficient procurement processes. (10 Marks)

Ans 1.

Introduction:

Effective sourcing strategies play a pivotal role in enhancing the efficiency of procurement processes for organizations like Maruti. Maruti, being a prominent player in the automotive industry, has demonstrated how adept sourcing can significantly reduce costs and improve delivery times. Sourcing refers to the process of identifying, evaluating, and engaging suppliers to obtain goods and services necessary for operations. In Maruti’s case, strategic sourcing decisions have evidently yielded substantial benefits, including cost reduction and enhanced delivery performance. This essay delves into the specific sourcing strategies employed by Maruti, elucidating how they contributed to the optimization of procurement processes and the

 

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  1. Designing a distribution network is a systematic process that involves a number of steps. Discuss these steps in detail with relevant FMCG industry examples. (10 Marks)

Ans 2.

Introduction:

Designing an effective distribution network is crucial for FMCG (Fast-Moving Consumer Goods) companies to ensure timely and efficient delivery of products to end consumers. This process involves a systematic approach comprising several key steps. By carefully planning and optimizing the distribution network, FMCG companies can minimize transportation costs, reduce delivery times, and enhance customer satisfaction. This essay examines the step-by-step process of designing a distribution network, drawing insights from the FMCG industry to illustrate each stage with relevant examples. Through a comprehensive understanding of these steps, FMCG companies can develop distribution networks that are responsive to market

 

  1. Mega Electronic Limited supplies electronic components to various TV manufacturers. In the year 2022 the cost of goods sold by Mega Electronic was Rs.240 crores. The company was in a very bad  shape with  huge  accumulated losses.  After  an  in-depth  study  the management found its different process and technologies was not correctly aligning the capabilities of its supply chain with its business strategies. The company carried an average inventory of Rs.60 crore and it was estimated the cost of capital as 10%, storage cost was

7% and risk cost was 6% per unit per annum of inventory. Mega Electronic created a task force to examine the different supply chain drivers and improve its utilization. In the next financial year, 2023, the cost of goods sold remained the same but the company, due to various improvement initiatives undertaken, was able to increase its inventory turnover by  3 times of what it had achieved in the year 2022.

  1. Calculate the savings achieved by Mega Electronic Limited through its improvement initiatives. (5 Marks)

Ans 3a.

Introduction:

Mega Electronic Limited, a supplier of electronic components to TV manufacturers, faced significant challenges due to misalignment between its supply chain capabilities and business strategies. In 2022, the company incurred substantial costs of goods sold and carried a high inventory, resulting in accumulated losses. Recognizing the need for improvement, Mega Electronic embarked on a journey to optimize its supply chain processes and technologies to align with its business

 

  1. Discuss some 5 different parameters Mega Electronics Limited can use for measuring its performance of its supply chain. (5 Marks)

Ans 3b.

Introduction:

Performance measurement is essential for Mega Electronics Limited to evaluate the effectiveness and efficiency of its supply chain operations. By utilizing various parameters, the company can gain insights into its performance and identify areas for improvement. This essay explores five