Services marketing June 2024

Description

Services Marketing

June 2024 Examination

 

 

1. You have a retail store. There are various kinds of products that you have. It includes- consumer durables, groceries, and clothes. You have been operating in an offline mode. With increasing customers moving online, you intend to catch up to that trend. How will you build your online brand? (10 Marks)

Ans 1.

Introduction:

In today’s dynamic market landscape, the shift towards online retail is not just a trend but a necessity for sustained business growth. As a retailer with a diverse range of products, including consumer durables, groceries, and apparel, the decision to transition from offline to online operations is strategic. The increasing consumer preference for online shopping underscores the urgency to adapt and evolve with the changing times. This transition presents an opportunity to expand market reach, enhance customer engagement, and elevate brand visibility. In this context, it becomes imperative to craft a robust online brand strategy that resonates with the target audience and capitalizes on the digital ecosystem’s potential. This essay delves into the nuances of building an online brand for a retail store, outlining key concepts and

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2. You intend to start a sandwich store. What are the possible challenges that you can possibly face, while  you  are  creating  an  offering  –  Product,  Price,  Place, Promotion, Physical evidence, process, and people.  (10 Marks)

Ans 2.

Introduction:

Embarking on the journey of starting a sandwich store entails numerous opportunities and challenges. While the idea of offering delicious sandwiches to customers might seem straightforward, the reality is that various hurdles can arise across different aspects of the business. From crafting the perfect product to determining competitive pricing, selecting an optimal location, devising effective promotional strategies, ensuring a seamless customer experience, managing operations efficiently, and assembling the right team, entrepreneurs venturing into the sandwich industry must navigate a myriad of challenges. Understanding these potential obstacles upfront is essential for developing robust business strategies and mitigating risks effectively. In this essay, we will explore the possible challenges that

 

3. ABCD is a coaching academy for IIT students. However, with more coaching institutions growing and online options coming, prospective students are not opting for your services. You are receiving negative reviews about your company recently and customer services is poor.
4. How will you build a positive image about your brand? (5 marks)

Ans 3a.

Introduction:

In today’s competitive landscape, coaching academies face increasing challenges in maintaining a positive brand image, especially with the proliferation of online alternatives and growing competition. Negative reviews and poor customer service further exacerbate these challenges for institutions like ABCD catering to IIT aspirants. However, addressing these issues presents an opportunity to revitalize the brand and regain the trust of prospective students. This essay explores strategies to build a positive image for ABCD coaching academy

 

 

 

1. How will you improve your customer service? (5 marks)

Ans 3b.

Introduction:

Effective customer service is paramount for the success and reputation of any business, including coaching academies like ABCD. With negative reviews and poor customer service impacting ABCD’s brand image, it becomes imperative to implement strategies for improvement. This essay explores ways to enhance customer service at ABCD coaching academy to rebuild trust and