Operations Management DEC 2024

Description

Operations Management

December 2024 Examination

1. Build Your Dreams (BYD) the world’s largest manufacturer of electric automobiles is planning to establish a new manufacturing plant in India. As the regional head, you are tasked with the crucial decision of selecting the most suitable location for this facility. What factors would you consider when choosing the site for your manufacturing plant? Additionally, provide justification for your location choice, including specific reasons and supporting facts that make it an ideal site for the manufacturing facility. (10 Marks)

Ans 1.

Introduction

Establishing a new manufacturing plant is a critical strategic decision that has long-term implications for operational efficiency, cost-effectiveness, and market competitiveness. Build Your Dreams (BYD), the world’s largest manufacturer of electric vehicles (EVs), aims to expand its presence in India, a country known for its burgeoning automotive market and growing emphasis on electric mobility. India’s government is incentivizing EV manufacturing to reduce carbon emissions and reliance on fossil fuels, creating an appealing opportunity for companies like BYD. As the regional

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2. Discuss the core principles of the Theory of Constraints (TOC) and its importance in optimizing manufacturing operations. Using an appropriate example, explain the main elements of the TOC methodology and how it can be applied to synchronized manufacturing to improve production scheduling. Additionally, illustrate how the Drum-Buffer-Rope (DBR) system contributes to enhancing overall system efficiency, minimizing lead times, and boosting throughput in manufacturing settings (consider any industry for your example). (10 Marks)

Ans 2.

Introduction

The Theory of Constraints (TOC) is a management philosophy developed by Dr. Eliyahu M. Goldratt, which focuses on identifying and managing the bottlenecks, or constraints, that limit the overall performance of a system. In a manufacturing setting, constraints often determine the maximum throughput, and optimizing these bottlenecks can lead to significant improvements in efficiency, lead times, and profitability. The TOC emphasizes that organizations are limited in achieving their goals by at least one constraint at any given time, and it is crucial to focus efforts on that constraint to enhance the system’s overall performance. This philosophy is particularly important in optimizing manufacturing operations where resources are often scarce, and production schedules are interdependent. By applying the TOC principles and methodologies like the Drum-Buffer-Rope (DBR) system, manufacturing organizations can achieve synchronized production,

3. Case Study: Quality Management at Crunchy Delights Biscuit Manufacturing

Crunchy Delights is a large-scale biscuit manufacturing company that produces a variety of biscuits, ranging from simple digestives to more elaborate cream-filled varieties. With a reputation for quality and taste, the company has established a significant market presence both domestically and internationally. To maintain its competitive edge, Crunchy Delights places a strong emphasis on quality management to ensure product reliability and customer satisfaction. The operations manager plays a key role in overseeing quality assurance processes

a.Describe the responsibilities of an operations manager in implementing and monitoring quality assurance measures within the manufacturing facility.  (5 Marks)

Ans 3a.

Introduction

In a large-scale manufacturing company like Crunchy Delights, quality management is crucial to maintaining its reputation for reliable products and customer satisfaction. The operations manager plays a pivotal role in ensuring that quality assurance processes are implemented effectively throughout the manufacturing facility. This role encompasses a range of responsibilities from overseeing the production process to ensuring compliance with industry standards and maintaining a culture of continuous improvement. A focus on quality management helps reduce product defects,

1. Discuss the various aspects of quality in the manufacturing industry and how each aspect contributes to overall product quality and customer satisfaction. (5 Marks)

Ans 3b.

Introduction

In the manufacturing industry, quality management is not limited to the final product but spans multiple aspects throughout the production process. These aspects include the quality of raw materials, manufacturing processes, product design, and customer service. Together, they ensure that the end product meets or exceeds customer expectations, leading to higher levels of customer satisfaction, brand loyalty, and reduced product recalls or defects. Each aspect of quality plays a distinct role in ensuring that the product is reliable, safe, and consistent, all of which are critical for maintaining a