International Business June 2024

Description

International Business

June 2024 Examination

 

 

 

1. Sociologist Roland Robertson, wrote that Glocalization meant “the simultaneity—the co- presence—of both universalizing and particularizing tendencies.” In your view what are the steps a company needs to accomplish to attain Glocalization? (10 Marks)

Ans 1.

Introduction

Glocalization, a term that captures the complex interplay between the global and the local, offers a strategic blueprint for businesses aiming to thrive in diverse international markets. This concept, which sociologist Roland Robertson described as the coexistence of universalizing and particularizing tendencies, provides a framework through which companies can cater to universal demands while respecting local sensibilities. Achieving glocalization requires a nuanced understanding of global trends alongside deep insights into local cultures, consumer behavior, and market dynamics. For a company to successfully implement glocalization, it must navigate a

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2. Your company is in manufacturing herbal products in areas of cosmetics, and is keen on expanding the business globally. Discuss the challenges of marketing your product globally and suggest measures to overcome them? (10 Marks)

Ans 2.

Introduction

Expanding a business globally, particularly in the niche of herbal cosmetics, presents a unique set of challenges and opportunities. The global market for herbal products is growing, driven by increasing consumer awareness about health and sustainability. However, navigating this landscape requires a deep understanding of diverse market dynamics, regulatory environments, and consumer preferences. For a company specializing in herbal cosmetics, global expansion means adapting to these

 

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3. Read the following case study carefully and then answer the questions that follow:

McDonald’s after their market entry in India via opening various outlets under their brand name, that charge a royalty linked to sales. It has continually adapted to the customer’s tastes, value systems, lifestyle, language and perception. Globally McDonald’s was known for its hamburgers, beef and pork burgers. Most Indians are barred by religion not to consume beef or pork.  To  survive,  the  company  had  to  be responsive  to  the  Indian sensitivities. So, McDonald’s came up with chicken, lamb and fish burgers to suite the Indian palate. India has a huge population of vegetarians. To cater to this customer segment, the company came up with a completely new line of vegetarian items like Mc Veggie burger and Mc Aloo Tikki. The separation of vegetarian and non-vegetarian sections is maintained throughout the various stages.

1. Explain which environmental factor of PESTEL had to be adapted by McDonalds in this case? (5 Marks)

Ans 3a.

Introduction

In their expansion to India, McDonald’s encountered unique challenges that required significant adaptations to their standard business model. This adaptation was driven primarily by one specific environmental factor under the PESTEL analysis framework. PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal factors, each playing a crucial role in shaping business strategies in international markets. The factor most pertinent to McDonald’s adaptation in

 

1. Suggest which market entry strategy was followed by McDonalds to enter Indian market? (5 Marks)

Ans 3b.

Introduction

McDonald’s entry into the Indian market exemplifies a strategic approach to international expansion that is tailored to fit local business climates and consumer cultures. The method they employed is a blend of direct investment and franchise partnerships, which is commonly referred to in international business as a “Master Franchise” model. This approach allowed McDonald’s to