global retailing June 2024

Description

Global Retailing

June 2024 Examination

 

 

1. You are supposed to set up a store for an exclusive brand Platinum and Titanium jewellery for the mid and niche segments? What is the kind of display that you can think of to increase the sale of this jewellery? (10 Marks)

Ans 1.

Introduction

Establishing a store for an exclusive brand like Platinum and Titanium jewelry requires meticulous planning to create an enticing display that caters to the mid and niche segments effectively. The presentation of these luxurious pieces plays a vital role in capturing the attention of potential customers, conveying the brand’s exclusivity, and ultimately driving sales. This essay explores various strategies and concepts aimed at optimizing the display to maximize the appeal and profitability of Platinum and Titanium jewelry. By integrating elements of artistry, storytelling, and customer engagement, the envisioned display seeks to create a memorable shopping

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2. If you were given the task to setting up a store in terms of location, display, promotions, visibility, layout how would you go about doing up the store and also use technology to put the signages? (10 Marks)

Ans 2.

Introduction

Setting up a store involves a multifaceted approach that encompasses various aspects such as location, display, promotions, visibility, layout, and the integration of technology. Each of these elements plays a crucial role in creating an immersive and enticing retail environment that attracts customers, drives sales, and enhances the overall shopping experience. In this essay, we will explore how to strategically approach the establishment of a store, considering factors such as ideal location selection, innovative display techniques, effective promotional strategies, maximizing visibility, optimizing store layout for customer flow, and leveraging technology for signage

 

3. Case study

Toyota Motor’s quarterly profit tops estimates, shares hit all-time high

Net sales for the fiscal first quarter rose 24 per cent to ¥10.6 trillion, topping the prediction for ¥9.8 trillion. For the full year, Toyota kept the revenue outlook at ¥38 trillion Toyota. Toyota Announced Plans to Strengthen Its Competitiveness in China By, Among Other Things, Accelerating the Development of An Electric Powertrain with Its Two Biggest Suppliers, Denso and Aisin.

Toyota Motor’s quarterly profit exceeded estimates as improvements in supply of semiconductors and a weak yen helped it capitalize on a global rebound in demand for vehicles. The stock closed at a record high.

Operating profit for the three months through June was a record ¥1.1 trillion ($7.7 billion), the world’s No. 1 carmaker said in a statement Tuesday. That compared with ¥880 billion projected by analysts. Toyota kept its outlook for operating income for the fiscal year at ¥3 trillion.

Demand for automobiles is robust following the pandemic downturn, prompting carmakers to boost production and raise prices. Toyota made and sold a record number of vehicles in June. It is also on track to increase production between August and October, according to recent reports.

“When  considering  exchange  rates,  production  and  the  market  environment,  Toyota keeping  its  outlook  was  a  bit  of  a  surprise,”  Bloomberg  Intelligence  analyst  Tatsuo Yoshida said.

Net sales for the fiscal first quarter rose 24 per cent to ¥10.6 trillion, topping the prediction for ¥9.8 trillion. For the full year, Toyota kept the revenue outlook at ¥38 trillion.

The company’s shares rose 2.5 per cent in Tokyo, building on Monday’s 3.3 per cent gain to reach ¥2,445.5 — a record based on data compiled by Bloomberg going back to 1974. The share price reflects a five-for-one stock split in October 2021

Toyota said it was able to command higher prices for vehicles, helping to “reduce the impact of the sharp rise in materials prices.”

Japanese carmakers’ sales in 2023 could rise 19 per cent domestically and 18 per cent in the US, but fall 4 per cent in China, according to Yoshida.

“Toyota’s declining business in China is a point of concern,” he said. “The impact is industry-wide but concerning for a firm like Toyota.”

Toyota announced plans to strengthen its competitiveness in China by, among other things, accelerating the development of an electric powertrain with its two biggest suppliers, Denso and Aisin.

As pressure builds on manufacturers to phase out fossil fuels and embrace the shift to electric vehicles, Toyota has promised to expand EV production while continuing to offer a broad selection of hybrid and gasoline cars.

Soon after former Lexus head Koji Sato became chief executive officer, the company pledged to sell 1.5 million battery EVs annually by 2026. Further out, it has promised to sell 3.5 million by 2030, halve its carbon dioxide emissions by 2035 and become carbon neutral by 2050.

In May, Sato said Toyota would produce 200,000 BEVs this fiscal year. He also said it would invest ¥3.1 trillion on sustainable growth, including efforts to decarbonize and electrify.

Questions

1. a) What is Toyota’s future strategy and how is it gearing up for achieving that goal and how are things looking up after the pandemic downturn? Why should the car companies raise prices at this point and is Toyota’s sale falling in China a cause for concern and what is its plan to compete in that market? (5 marks)

Ans 3a.

Introduction

Toyota’s quarterly profit exceeding estimates and its future strategies indicate the company’s resilience and adaptability in navigating through challenging times. Amidst the pandemic downturn, Toyota has demonstrated a robust performance, leveraging improvements in supply chains and market conditions to capitalize on global demand for vehicles. However, challenges such as declining sales in China present concerns, prompting the company to adopt strategic

 

1. b) What is the reason Toyota wants to continue its focus on Gasoline and Hybrid cars along with its electric cars? What has Koji Sato pledged and where is the focus turning towards an electric and clean energy vehicle and what are the effects of the current Gasoline engines that are impacting our planet and why do they need to be phased out? (5 marks)

Ans 3b.

Introduction

As Toyota embraces the shift towards electric vehicles (EVs) and clean energy, the company’s commitment to maintaining a diversified product portfolio, including gasoline and hybrid cars, remains paramount. This approach aligns with Toyota’s strategic vision of catering to diverse customer preferences while simultaneously advancing towards a more sustainable future. Koji Sato’s pledge to expand EV production while continuing to offer gasoline and hybrid cars underscores Toyota’s commitment to meeting the evolving needs of consumers while addressing environmental concerns.

Concept and