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E-Business
Jun 2025 Examination
Q1 You are the CEO of a rapidly growing online educational platform that offers courses, certifications, and learning resources across various subjects. To expand your platform and maximize profitability, you are exploring different revenue models to diversify income streams. Explain the various revenue models applicable to e- learning businesses. Additionally, identify which revenue models are most suitable for your online educational platform. Discuss the potential challenges associated with each revenue model and how they may impact the long-term success of your platform. (10 Marks)
Ans 1.
Introduction
The e-learning industry has witnessed exponential growth, driven by digital transformation, increased internet accessibility, and a global demand for flexible education. As the CEO of a rapidly growing online educational platform, understanding and implementing sustainable revenue models is critical for scaling operations, meeting diverse learner needs, and maintaining profitability. Given the dynamic and competitive nature of the e-learning market, relying on a single revenue source is no longer sufficient. Diversification of
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Q2As the manager of a leading online education platform, acquiring and analyzing student data is essential for improving learning experiences, personalizing course recommendations, and enhancing student engagement. Explore various methods of collecting student data online and explain at least five of these approaches. Additionally, discuss the ethical implications of each data collection method used in the online education industry. (10 Marks)
Ans 2.
Introduction
In the digital age, online education platforms thrive on data-driven insights to enhance learning outcomes, deliver personalized content, and increase overall student engagement. As the manager of a leading online education platform, collecting and analyzing student data has become essential for tailoring educational experiences to meet individual learner needs. From tracking performance to monitoring behavior, various tools and methods enable platforms to gain a holistic understanding of learners. However, while these practices offer immense value, they also bring forth serious ethical concerns such as privacy, consent, data security, and misuse. Balancing effective data utilization with responsible
Q3 (A) You have been appointed as an operations consultant for a rapidly expanding online agricultural product delivery service that connects farmers directly with consumers, ensuring fresh and organic produce delivery. However, as the business grows, challenges such as supply chain inefficiencies, inventory management issues, and inconsistent customer engagement are emerging. Explain how implementing e-SCM can help the online agricultural product delivery service streamline its supply chain operations, improve inventory tracking, and optimize farm-to-customer delivery. Additionally, discuss how e-CRM can enable the company to better understand customer preferences, improve personalized customer interactions, and increase repeat purchases. (5 Marks)
Ans 3a.
Introduction
As an operations consultant for a growing online agricultural product delivery service, it is crucial to address the emerging operational challenges that threaten scalability and customer satisfaction. Issues such as supply chain inefficiencies, poor inventory visibility, and disengaged customers can hinder business growth and trust. By adopting digital solutions like e-Supply Chain Management (e-SCM) and e-Customer Relationship Management (e-CRM), the company can significantly enhance operational performance and build stronger connections with both farmers and consumers, fostering a more responsive and data-driven
Q3 (B) You have been appointed as an operations consultant for a rapidly expanding online agricultural product delivery service that connects farmers directly with consumers, ensuring fresh and organic produce delivery. However, as the business grows, challenges such as supply chain inefficiencies, inventory management issues, and inconsistent customer engagement are emerging. Explain how integrating e-SCM and e-CRM can create a more efficient, transparent, and customer-centric business model, ensuring a seamless farm-to-table experience while strengthening relationships with both farmers and consumers. (5 Marks)
Q3 (B) – Integrating e-SCM and e-CRM for a Customer-Centric Farm-to-Table Model
Ans 3b.
Introduction
As the online agricultural product delivery service expands, the need for a cohesive and technology-driven operational model becomes critical. Fragmented supply chains and disjointed customer interactions can harm the brand’s ability to scale efficiently. The integration of e-Supply Chain Management (e-SCM) and e-Customer Relationship Management (e-CRM) provides a powerful solution to enhance transparency, build trust, and improve