BBA/B.Com International Marketing June 2024

Description

International Marketing

June 2024 Examination

 

 

1. Your Company is planning to enter into international business through exports. Based on this assumption, suggest the distribution strategy (You can select any product category of your own choice) (10 Marks)

Ans 1.

Introduction:

Expanding into international markets through exports presents both exciting opportunities and significant challenges for companies seeking to grow their business globally. As businesses contemplate this strategic move, the distribution strategy emerges as a critical component in determining market entry success. This essay aims to explore the pivotal role of distribution strategy in international expansion through exports, focusing on the intricate balance between market dynamics,

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2. Suggest a suitable International promotional strategy for a newly introduced product in consumer durable market. (You may decide the brand while answering the question) (10 Marks)

Ans 2.

Introduction:

Launching a new product in the consumer durable market demands strategic promotional planning to effectively penetrate international markets. In this context, TechEase, a fictitious brand, is introducing a groundbreaking smart home device designed to enhance convenience and connectivity for modern households. To ensure the success of this venture, it’s imperative to devise a comprehensive

 

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3 Read the case & answer the questions based on the case:

XYZ Corporation, a leading manufacturer of electronic gadgets based in the United States, is considering expanding its operations into the European market. After conducting extensive market research, the company has identified France as a lucrative market due to its growing demand for high-tech consumer electronics. However, XYZ Corporation’s management team is faced with the decision of selecting the most suitable mode of entry into the French market.

Questions:

1. Discuss the strategic implications of licensing or franchising as potential modes of entry for XYZ Corporation. How would these approaches impact the company’s control over its products and brand image? (5 Marks)

Ans 3a.

Introduction:

Expanding operations into the European market presents XYZ Corporation with the opportunity to capitalize on the growing demand for high-tech consumer electronics in France. However, the choice of entry mode carries significant strategic implications for the company’s control over its products and brand image. In this context, licensing and franchising emerge as potential modes of entry, each with distinct advantages and considerations.

Concept and application

Licensing:

 

1. Considering the nature of XYZ Corporation’s products & its desire to maintain a high level of control over its operations, would setting up wholly-owned subsidiaries be a suitable mode of entry into the French market? Justify your answer. (5 Marks)

Ans 3b.

Introduction:

As XYZ Corporation, a leading manufacturer of electronic gadgets, contemplates expansion into the French market, the choice of entry mode is critical. Given the company’s emphasis on maintaining control over its operations and products, the possibility of establishing wholly-owned subsidiaries warrants examination. This essay delves into the strategic implications of setting up wholly-