BBA/B.Com International Business & Export Import Management April 2025

Description

International Business & Export Import Management

April 2025 Examination

 

 

Q1. Imagine you are running a platform-based business in the entertainment sector in India, offering streaming services or digital content. You plan to expand your services overseas. What foreign market entry strategies will you formulate, and how will you ensure compliance with international regulations and market needs?   (10 Marks)

Ans 1.

Introduction

The rapid growth of digital streaming platforms has transformed the global entertainment industry. Indian entertainment businesses have witnessed immense success domestically, and expanding into international markets presents lucrative opportunities for growth and diversification. However, entering a foreign market requires a well-structured strategy that takes into account cultural differences, regulatory frameworks, consumer preferences, and competitive landscapes. Companies like Netflix, Amazon Prime, and Disney+ have set benchmarks for

 

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Q2. Discuss three major challenges faced by businesses operating in the international market. How will current events, such as the ongoing geopolitical tensions between major economies, India’s withdrawal from certain regional trade agreements, and the rise of protectionist policies in key markets, impact India’s international trade prospects?    (10 Marks)

Ans 2.

 

Introduction

Operating in the international market presents businesses with significant opportunities, but it also comes with a range of challenges that can affect their growth and sustainability. Factors such as economic fluctuations, political instability, regulatory complexities, and cultural differences create hurdles that businesses must navigate to remain competitive. In recent years, global events like geopolitical tensions, trade disputes, and shifting economic policies have intensified these challenges, making international trade more unpredictable. India, as a growing economic power, faces both obstacles and opportunities in global trade. With the rise of protectionism in

 

Q3a. An international jewelry brand plans to establish retail showrooms in India. What are the key factors it should consider while researching the Indian market?    (5 Marks)

Ans 3a.

Introduction

India is one of the largest jewelry markets in the world, deeply rooted in cultural traditions and significant demand for gold, diamonds, and precious stones. Establishing retail showrooms in India presents immense opportunities, but success depends on a thorough understanding of the local market. Factors such as consumer preferences, purchasing behavior, regulatory policies, and competitive dynamics must be analyzed carefully. A well-planned entry

 

1. How can differences in consumer behavior and regulatory requirements between India and the brand’s home country impact its strategy, and what measures should it adopt to succeed? (5 Marks)

Ans 3b.

Introduction

When an international jewelry brand expands into India, it must account for differences in consumer behavior and regulatory frameworks between India and its home country. Indian jewelry buying patterns are influenced by cultural traditions, gold investment habits, and seasonal demand peaks, which differ from Western markets where jewelry is often viewed as a luxury accessory rather than an investment. Additionally, India’s regulatory landscape, including high gold