BBA/B.Com Business communication

Description

Business Communication

Dec 2024 Examination

 

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

Q1. Prisha is conducting communication workshops for PG students. As a part of final assessment students are expected to make group presentations for allotted subjects. How can Prisha implement ‘Evaluation Wheel’ for sharing holistic feedback with the students? (10 Marks)

Ans 1.

Introduction

Effective feedback is crucial for learning and skill development, particularly in communication workshops where both content and delivery play significant roles. Holistic feedback ensures that students understand their strengths, weaknesses, and areas for improvement across various dimensions. Prisha, who is conducting communication workshops for PG students, can utilize an “Evaluation Wheel” to provide structured and comprehensive feedback. The Evaluation Wheel is a visual and analytical tool that enables evaluators to assess performance across multiple criteria systematically. This approach allows students to view their progress

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Q2(A). Swati texted her friend, “Running late, be there soon!” using emojis and informal language. Later that day, she emailed her manager, “I apologize for the delay, I anticipate arriving within the next 15 minutes.” She used formal language and a professional tone. Considering this scenario, Illustrate the difference between General and Business Communication (5 Marks)

Ans 2A.

Introduction

Communication is a fundamental aspect of human interaction, varying in style and tone depending on the audience and context. General communication often involves informal language, casual tone, and personal contexts, while business communication prioritizes professionalism, clarity, and formality. Swati’s example highlights the distinction: her informal text to a friend contrasts sharply with the formal email to her manager. Understanding these differences is essential for effective communication in diverse settings, ensuring messages are conveyed

 

Q2 (B)  Considering the scenario, do you think use of channel of communication could be proved to a barrier in communication? How?  (5 Marks)

Ans 2B.

Introduction

Channels of communication play a critical role in the effectiveness of message delivery. The choice of channel can enhance or hinder communication depending on the context, audience, and message. While Swati effectively used text for her friend and email for her manager, an inappropriate choice of channel can act as a barrier, leading to misunderstandings or misinterpretations. It is essential to analyze how channels can create obstacles and ensure that the chosen medium aligns with the communication’s