Business Communication SEM 1 Dec 2024

Description

Business Communication

Dec 2024 Examination

 

 

Q1: Jyoti, a seasoned marketing executive, was tasked with presenting a new product launch strategy to two very different audiences: the company’s senior management team and a group of young, tech-savvy consumers. She knew that a one-size-fits-all approach wouldn’t be effective. She needed to adapt her message and delivery to resonate with each group. What factors must Jyoti keep in mind for controlling the style and tone for each of her audience? (10 Marks)

Ans 1.

Introduction

Effective communication is crucial for any marketing strategy, especially when addressing different target audiences. Jyoti, as an experienced marketing executive, must recognize that the senior management team and young, tech-savvy consumers represent two distinct groups, each with its own preferences, expectations, and communication styles. The senior management team is likely focused on strategic insights, financial implications, and business outcomes. On the other hand, the tech-savvy consumer group will be interested in innovation, features, user experience, and trends. Therefore, Jyoti needs to adjust her presentation style, language, and approach to cater to these divergent needs. Understanding the audience’s background, preferences, and expectations will allow Jyoti to effectively tailor her message, making it engaging, relevant, and

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Q2: (A) Anand Industries, a giant into Indian sweets and snacks, is primarily reliant on emails and phone calls for their business. They now want to use more modern digital tools for business communication and managing workflow. What are some of the digital tools the company can use to enhance their business communication?  (5 Marks)

Ans 2A.

Introduction

In today’s digital era, relying solely on emails and phone calls is insufficient for efficient business communication. Anand Industries, a leader in the Indian sweets and snacks market, needs to integrate modern digital tools to streamline communication, improve workflow, and enhance collaboration. By leveraging innovative platforms and software, the company can ensure smoother internal communication, better project management, and improved customer engagement, ultimately leading to increased

 

(B) What ethical communication practices must Anand Industries keep in mind while using digital communication tools? 

Ans 2B.

Introduction

In the digital age, as Anand Industries adopts modern communication tools to enhance workflow and connectivity, it is crucial to maintain ethical communication practices. Ethical communication not only upholds the company’s values but also fosters trust, transparency, and integrity in interactions with employees, customers, and stakeholders. In the context of using digital platforms like project management software, instant messaging apps, and CRM systems, ethical considerations become even more important to protect sensitive information, ensure transparency, and avoid misuse