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Business Ethics and Corporate Governance
September 2024 Examination
Q1. Raj is the founder and CEO of a tech start-up in India that focuses on developing affordable and accessible healthcare solutions. Raj is deeply passionate about leveraging technology to address healthcare challenges in the country. As a leader, he emphasizes the importance of social impact and inclusivity in his company’s mission. Raj encourages his diverse team to develop innovative solutions that not only meet market demands but also have a positive impact on the health and well-being of underserved communities. He actively promotes a work culture that values empathy, collaboration, and a shared commitment to making a difference in people’s lives.
Based on this scenario, how can Raj’s approach to leadership be understood through the concept of “Leading by Values”? How does his commitment to social impact and inclusivity shape his decision- making and interactions within the company? (10 Marks)
Ans 1.
Introduction
In the burgeoning realm of tech startups, particularly those focused on social innovation, the role of leadership is pivotal in steering the company’s mission and ethos. Raj, as the founder and CEO of a tech startup aiming to democratize healthcare in India, exemplifies a leadership style that is deeply intertwined with core values and ethical considerations. His approach, termed “Leading by Values,” places a pronounced emphasis on social impact and inclusivity. This model of leadership is not merely
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Q2. Anita is the CEO of a software development company based in India. The company has been thriving in the competitive tech industry, and Anita has been dedicated to maximizing shareholder value. Her decisions often revolve around strategies that aim to boost the company’s stock price and provide substantial returns to shareholders. However, some employees have raised concerns about job security and have expressed a desire for the company to contribute more to social causes in the local community.
Based on this scenario, how can you differentiate between the shareholder and stakeholder perspectives in terms of Anita’s decision-making as the CEO? How might her focus on shareholder value potentially impact other groups of stakeholders such as employees and the local community? (10 Marks)
Ans 2.
Introduction
Anita’s leadership as the CEO of a thriving software development company underscores a classic corporate governance challenge: balancing shareholder interests with broader stakeholder considerations. In the fast-paced tech industry, where shareholder value often drives executive decisions, the focus is typically on strategies that enhance stock performance and financial returns. However, this approach can lead to tensions when other stakeholders, such as employees and local communities, feel their needs and concerns are sidelined. This scenario serves as a fertile ground for
Q3.Part 1 – Positive Emotions and Engagement: Rohan is a software developer who recently joined a tech startup. He is passionate about coding and finds deep satisfaction in tackling complex programming challenges. Rohan often loses track of time when immersed in coding tasks, experiencing a flow state where he is fully engaged and focused. He appreciates the collaborative nature of his team and actively participates in coding sprints and collaborative problem-solving sessions. For Rohan, the positive emotions derived from his work and the sense of engagement contribute to a fulfilling professional experience.
Part 2 – Relationships and Meaning: Priya, a marketing executive, is dedicated to making a positive impact beyond her professional role. Outside of work, she volunteers at a community outreach program aimed at empowering underprivileged youth through education. Priya forms strong connections with the students she mentors, helping them navigate academic challenges and envision
a brighter future. The meaningful relationships she builds with both the students and fellow volunteers bring a sense of purpose to her life. Priya sees her efforts as a meaningful contribution to the community and a way to create lasting positive change.
Question:
3a. Based on the scenario provided, how does Rohan’s experience as a software developer align with the concepts of positive emotions and engagement in the PERMA model? Discuss how his work- related positive emotions and engagement contribute to his overall well-being. (5 Marks)
Ans 3a.
Introduction
Rohan’s experience as a software developer offers a vivid illustration of how positive emotions and engagement, as outlined in the PERMA model, contribute to individual well-being. His passion for coding and the satisfaction derived from overcoming programming challenges exemplify the profound impact that engaging work can have on a person’s professional and personal life.
Concept and Application
Alignment with Positive
3b. In the context of the PERMA model, how does Priya’s involvement in a community outreach program illustrate the aspects of relationships and meaning? Explain how her connections with the students she mentors and fellow volunteers, along with her contribution to the community, provide her with a sense of meaning and fulfilment. (5 Marks)
Ans 3b.
Introduction
Priya’s involvement in a community outreach program exemplifies the ‘Relationships’ and ‘Meaning’ components of the PERMA model, showcasing how deep interpersonal connections and a sense of purpose can enrich one’s life. Her interactions with students and fellow volunteers not only enhance her social network but also imbue her daily activities with profound significance and
Financial Modeling
September 2024 Examination
- Create a dynamic model for Portfolio Optimization of 5 Stocks of your choice. Use historical 1-year daily data (from Yahoo Finance/ Google spreadsheet/ NSE Website) for computing asset returns. Optimize the portfolio for minimum variance, maximum return, and maximum Sharpe ratio (risk-adjusted return). Detail the step-wise approach to analyzing and solving the problem. (10 Marks)
Ans 1.
Introduction
In the dynamic landscape of finance, portfolio optimization stands as a fundamental strategy aimed at enhancing the performance of investment portfolios. This analytical method involves the careful selection and weighting of stocks or assets to achieve specific financial objectives such as minimizing risk, maximizing returns, or optimizing the Sharpe ratio—a measure of risk-adjusted return. By examining the historical daily data of five selected stocks over the past year, this model aims to leverage statistical and financial theories to devise an optimized investment strategy. Utilizing data sources such as Yahoo Finance, Google Spreadsheets, or the NSE Website,
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- Using the same historical data collected for 5 Stocks, create a dynamic model to demonstrate the Capital Asset Pricing Model. The user should have option to select the stock of his choice and the corresponding Beta and Expected Rate of return for the stock will be displayed automatically. (10 Marks)
Ans 2.
Introduction
The Capital Asset Pricing Model (CAPM) is a cornerstone of modern investment theory that describes the relationship between systematic risk and expected return for assets, typically stocks. It serves as a vital tool for investors seeking to assess the risk associated with a potential investment relative to its expected return. This model posits that the expected return on a security is proportional to its level
- Create a Dynamic Model
- To capture Present Value of Future Cash Flows (Lump Sum or Annuity or perpetuity). (5 Marks)
Ans 3a.
Introduction
Creating a dynamic model to assess the present value of future cash flows is crucial for financial decision-making. This model allows businesses and investors to evaluate the worth of expected cash inflows, whether they come as a lump sum, annuity, or perpetuity. By discounting these future cash flows to their present value, stakeholders can make informed choices regarding investments, project feasibility, and overall financial planning. This process involves understanding the
- To capture the Future Value of Cash Flows (Lump Sum or Annuity)
Make necessary assumptions for user Input.
Ans 3b.
Introduction
Understanding the future value of cash flows is crucial for financial planning and investment decisions. This concept allows individuals and businesses to project the worth of their investments or savings over time, considering factors like interest rates and compounding. Whether assessing a lump sum or an annuity, calculating future value provides insights into the potential growth and
Integrated Marketing Communications
September 2024 Examination
- Citing from your own practical experience which is the type of promotions which are important in the retail scenario for a product in a supermarket to sell? (10 Marks)
Ans 1.
Introduction
In the dynamic world of retail, effective promotions play a crucial role in driving sales and enhancing customer engagement. My practical experience in the retail sector has afforded me valuable insights into the myriad promotional strategies that can be employed within a supermarket setting. Among these, certain types of promotions stand out as particularly effective in attracting consumers and encouraging purchases. These include discounts and price promotions, in-store displays, and loyalty programs. Each type serves a specific purpose: while discounts attract immediate customer attention with the promise of savings, in-store displays enhance product
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- Your start up is in the process of launching a new type of chocolate on the lines of Cadburys perk and Ferro Rocher? What is the strategy for the launch and what are the types of products variants and displays you are planning to ensure its success? (10 Marks)
Introduction
Launching a new chocolate product in the highly competitive confectionery market requires a robust and innovative strategy. Drawing inspiration from successful products like Cadbury’s Perk and Ferrero Rocher, our startup is poised to introduce a unique chocolate that combines the allure of everyday luxury with accessible indulgence. The strategy for launching this new chocolate revolves around distinctive product variants and strategic in-store displays, aimed at captivating diverse consumer segments. By understanding the market dynamics and consumer preferences that have bolstered the success of iconic brands, our approach involves not just introducing a new product but creating an experience that resonates with and excites the modern consumer. This introduction
- Case Study
Aiwa returns with a new strategy for its TVs
In the late 1990s, Japanese electronics brand Aiwa tied up with a maverick entrepreneur, Kabir Mulchandani, to sell its consumer electronic products. Founder of Baron International, Mulchandani, 26 at the time, had already disrupted the TV market through a tie-up with another Japanese player, Akai.
With a strategy that relied on heavy discounts, exchange offers and freebies, Akai was selling in huge volumes. But Mulchandani’s relationship with it was strained. So, he decided to move and replicate the same magic with Aiwa in TV, audio, headphones and other electronics. Aiwa was ready to offer its completely knocked down (CKD) TV sets at a much lower rate than Akai. Mulchandani’s strategy, however, did not work for very long. He lost money, faced alleged excise evasion cases and was forced to shut shop.
Aiwa is back now-this time with a fundamentally changed strategy. Today, when the brand launched its LED television sets, it made it amply clear that this would not be a price warrior. Instead, it is pricing these TVs between the more expensive Sony and Samsung on one hand and the mass market Chinese brands such as Xioami on the other.
“We have found the sweet spot. We are not a cheap product,” says Ajay Mehta, managing director of Aiwa India.
“We will be 20-30 per cent cheaper than Sony and Samsung, but 10-15 per cent more expensive than the Chinese brands. We will lever age the fact that we are designed in Japan and produced in India,” says Mehta.
Starting at Rs16,000, the TVs -ranging from 32 inches to 75 inches will cost up to Rs150,000. Aiwa India has tied up with Dixon Technologies as its contract manufacturer. Given its not-so-successful history in the country, Aiwa is taking great pains to shake off its “price-sensitive” image. So, it has decided not to sell online.
“We cannot succeed as a discount brand. That is why in the initial phase, we will not sell online where one has to offer discounts,” says Mehta.
“We want consumers to experience the product and see the difference.”
By December-end, it expects to be present in 600 stores in 20 cities. Talks are also on with one of the country’s largest consumer electronics retail chains to stack Aiwa products.
Mehta’s target is moderate: a 4-5 per cent share of the TV market in 4-5 years. Currently, 17-
18 million TV sets are sold in the country in a year and the market has been growing at 8-9 per cent per annum. But the big question is: will Aiwa’s new strategy work?
Says a competitor, “There are so many brands, like Akai, which tried to make a re-entry. Or like Sharp, which had a Japanese pedigree, but did not make a dent.”
“The Indian TV market,” says this person, “is consolidated at the upper end with Sony and Samsung and at the afford able end by the Chinese, who are offering many tech features that only top brands used to give. So, it will be an uphill task.”
The company set up its regional headquarters in India in February 2021 and despite the pandemic, launched its luxury brand of speakers. To reiterate its focus on quality rather than price, these speakers cost up to Rs60,000 (the brand also has an entry-level model priced at Rs2,500). Imported as a completely built up (CBU) product and launched in October last year. it hopes to double its run rate from Rs30 crore to ₹60 crore per month, though it will always remain a niche market.
Aiwa India is looking to launch other products, too air-conditioners, washing machines and refrigerators – in the next one to two years and hopes to hit $1 billion in revenues in 4-5 years. TV, however, will be its anchor product, accounting for over 40 per cent of the turnover.
The rest is up to consumers.
- What is the strategy of Aiwa to relaunch its products in the Indian market? How is it priced and what do you think of the strategy? (5 Marks)
Ans 3a.
Introduction
Aiwa’s re-entry into the Indian market marks a strategic pivot from its previous focus on aggressive pricing to positioning itself as a premium yet accessible brand. The new pricing strategy situates Aiwa between high-end brands like Sony and Samsung and more affordable Chinese manufacturers, leveraging its
- What are the targets set by Aiwa for the Indian market? What other products are they planning to launch in the Indian market? (5 Marks)
Ans 3b.
Introduction
Aiwa’s strategic resurgence in the Indian market is underscored by specific, measurable targets and an ambitious expansion plan. The company has set a modest yet realistic market share target for its televisions and outlined a broader product diversification strategy that includes entering additional consumer
International Marketing
September 2024 Examination
- Your company is planning to enter an international market. Suggest a suitable mode of entering that international market. Do mention the nature of business along with appropriate reasons for selecting a specific mode. (10 Marks)
Ans 1.
Introduction
Entering an international market is a significant strategic move for any company, requiring careful consideration and planning. The choice of entry mode is crucial as it impacts the company’s ability to compete effectively and achieve its business objectives. This decision is influenced by various factors, including the nature of the business, market conditions, regulatory environment, and the company’s resources and capabilities. For a company operating in the technology sector, particularly one specializing in innovative software solutions, entering an international market such as Germany, known for its robust economy and strong technological infrastructure, presents a promising opportunity. This introduction will discuss the importance of selecting
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- Suggest a suitable International promotional strategy for a newly introduced product in services market. (You may decide the brand while answering the question) (10 Marks)
Ans 2.
Introduction
Promoting a newly introduced product in the international services market requires a strategic approach that effectively communicates the brand’s value proposition to a diverse audience. For this discussion, let’s consider a hypothetical brand named “GlobalCare,” which offers premium telehealth services. The international services market presents unique challenges and opportunities, such as cultural differences, varying customer preferences, and distinct regulatory environments. Crafting a suitable international promotional strategy involves
Read the case & answer the questions based on the case:
- ABC Pharmaceuticals, a leading pharmaceutical company based in the United States, is seeking to enter the Chinese market, which presents significant growth opportunities due to its large population & increasing healthcare expenditure. However, navigating the complex regulatory environment & cultural nuances poses challenges for ABC Pharmaceuticals. As a result, the company is considering a joint venture (JV) or strategic alliance as a mode of entry into China.
- Discuss the strategic rationale behind ABC Pharmaceuticals’ decision to pursue a joint venture or strategic alliance as a mode of entry into the Chinese market. (5 Marks)
Ans 3a.
Introduction
ABC Pharmaceuticals is considering entering the Chinese market, which offers substantial growth potential due to its vast population and rising healthcare spending. However, the complexities of regulatory compliance and cultural differences make this expansion challenging. As a strategic response, the company is evaluating the option of a joint venture (JV) or strategic alliance to facilitate its
- Identify the strategic objectives and potential synergies that ABC Pharmaceuticals aims to achieve through the joint venture or alliance in China. (5 Marks)
Ans 3b.
Introduction
ABC Pharmaceuticals seeks to achieve specific strategic objectives and potential synergies through a joint venture or strategic alliance in China. These objectives include market penetration, risk mitigation, cost efficiency, and innovation enhancement. By collaborating with a local partner, the company
Investment Analysis and Portfolio Management
September 2024 Examination
Q1. Exchange trades fund is a collection of different investments such as shares, bonds etc. The assets that are underlying are owned by the fund provider, who then forms a fund to track the performance and offers shares in that fund to investors. Shareholders own a part of an ETF but not the fund’s assets. There are different types of exchange traded fund elaborate it. (10 Marks)
Ans 1.
Introduction
Exchange-Traded Funds (ETFs) have emerged as a cornerstone of modern investment strategies, offering both novice and seasoned investors a versatile tool for portfolio diversification. Essentially, ETFs are investment funds traded on stock exchanges, much like stocks. They encompass various asset classes, including stocks, bonds, commodities, or a mixture of investment types. A key attribute of ETFs is that they combine the valuation feature of a mutual fund, which is traded at the end of each trading day at its net asset value, with the tradability characteristic of
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Q2. Variance of portfolio depends on the proportion invested in different asset, variance of their return & covariance between their return. If Weight of asset 1 = 0.6 & weight of asset 2 = 0.4, σ1 = 0.16, σ2 = 0.34, covariance = 0.0064 calculate portfolio variance. (10 Marks)
Ans 2.
Introduction
Investment analysis and portfolio management involve the strategic allocation of assets to optimize returns while managing risk. A critical aspect of this process is understanding how the variance of a portfolio’s returns is influenced by the configuration and characteristics of its constituent assets. Variance, a statistical measure of the dispersion of returns, is directly impacted by the weights of different assets in the portfolio, their individual variances, and the covariance between them. This question prompts
3a. An annualized total return is the geometric average amount of money earned by an investment each year over a given time period. If Initial NAV = 20, Current NAV = 25 holding period of 7 months. 7 months calculated on days basis comprises of 210 days. Calculate Annualized Return. (5 Marks)
Ans 3a.
Introduction
The concept of annualized total return is pivotal in understanding the performance of an investment over time, particularly when comparing investments of varying durations. It expresses the average yearly return, adjusted to consider the specific period of investment. In this instance, the need to calculate the annualized return arises from an investment whose Net Asset Value (NAV) has increased from 20 to
- There are two stocks. Stock 1 & stock 2. Stock 1 gives 25% return & stock 2 gives 15% return. Risk free rate = 8%. SD of stock 1 = 10% & SD of stock 2 = 12%. Calculate sharp ratio for two stocks also inform which stock is higher risk adjusted returns? (5 Marks)
Ans 3b.
Introduction
The Sharpe ratio is a widely used metric to assess the performance of an investment by adjusting for its risk. It provides a comparative framework to evaluate the added return per unit of risk taken by an investment compared to a risk-free asset. Here, we are tasked with calculating the Sharpe ratios for two stocks with different returns and standard deviations, and comparing which offers better risk-adjusted returns. This will help in understanding which stock outperforms the other when the returns are
Macro Economics
September 2024 Examination
- You are representing your state in the national Macroeconomic conference. Please make a note on Macroeconomic Goals and Instruments: (10 Marks)
Ans 1.
Introduction
Macroeconomics plays a crucial role in shaping national policies and economic strategies. As policymakers and stakeholders gather at national conferences, understanding the goals and instruments of macroeconomics becomes essential for fostering sustainable economic growth and stability. The primary objective of macroeconomic policy is to create a stable economic environment conducive to fostering employment, controlling inflation, and ensuring long-term growth. These goals are ambitious and multifaceted, requiring a careful balance of various policy instruments. Instruments such as fiscal policy, monetary policy, and exchange rate adjustments
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- You are working for NGO which is invited by government for highlighting the issues of Unemployment and Poverty. Please prepare a note highlighting the issues of Unemployment and Poverty (10 Marks)
Ans 2.
Introduction
Unemployment and poverty are two of the most critical socioeconomic issues facing nations globally. Both phenomena are deeply interconnected, with unemployment often serving as a precursor to poverty. While poverty encapsulates a lack of financial resources necessary for the sustenance of a basic standard of living, unemployment refers to the absence of opportunities for paid work, a crucial means through which individuals can escape the grips of poverty. As an NGO invited by the government to address these concerns, it is essential to highlight not only the prevailing challenges associated with unemployment and poverty but also
- You are helping a senior research analyst for his research on inflation. For this research, please prepare a note on types of inflation
- Demand side Inflation. (5 Marks)
Ans 3a.
Introduction
Inflation is a significant economic phenomenon representing the rate at which the general level of prices for goods and services rises, thereby eroding purchasing power. Understanding its causes and types is crucial for policymakers and economists. One major type is demand-side inflation, which occurs when the aggregate demand in an economy consistently outweighs the aggregate supply, leading to a general increase in prices. This brief explores the concept, underlying factors, and implications of demand-side inflation.
Concept and Application
Operations and Supply Chain Management
Sept 2024 Examination
Q.1 Examine the Sales and Operations Planning (S&OP) process, including strategies for adjusting capacity and managing demand. Discuss quantitative techniques for aggregate planning, considering the hierarchical nature of planning and its application in both manufacturing and service industries. (10 Marks)
Ans 1.
Introduction
Sales and Operations Planning (S&OP) is a critical process used by organizations to align their strategic goals with their operational capabilities, ensuring a balance between supply and demand. This integrated management process enables companies to make informed business decisions through a consistent review and reconciliation of supply and demand requirements. The main objective of S&OP is to improve a company’s operational performance and financial health by aligning production, inventory, and sales plans with its business strategy. This process
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Q.2 Discuss the concepts of Enterprise Resource Planning (ERP) and Product Lifecycle Management (PLM) in modern business operations. Also, explain their applications and significance in optimizing organizational efficiency and competitiveness. (10 Marks)
Ans 2.
Introduction
In today’s rapidly evolving business environment, organizations are increasingly turning to sophisticated management systems to streamline operations and enhance competitiveness. Among these systems, Enterprise Resource Planning (ERP) and Product Lifecycle Management (PLM) stand out as critical tools for modern businesses. ERP systems integrate core processes needed to run a company, such as finance, HR, manufacturing, and supply chain, into a single system. Meanwhile, PLM
Q.3a Explain the concept of Lean Systems and discuss its basic elements, implementation strategies, and application in any one sector, either manufacturing or services. (5 Marks)
Ans 3a.
Introduction
Lean Systems is a philosophy and set of management practices which focus on the elimination of waste within a business process. Originating from the Toyota Production System, this approach seeks to streamline operations, enhance product quality, and improve client satisfaction while minimizing costs. Lean is applicable in both manufacturing and service sectors, and its principles are universally adaptable to improve efficiency and effectiveness in various operational contexts. This introduction explores the core concepts of Lean Systems, their
Q.3b Give a short note on concepts of scheduling in manufacturing and operations management. (5 Marks)
Ans 3b.
Introduction
Scheduling in manufacturing and operations management is a critical process that involves allocating resources and timing activities to produce goods or deliver services effectively. It aims to maximize efficiency, minimize production time and costs, and ensure timely delivery of products. Effective scheduling is crucial for maintaining competitive advantage in the market by optimizing the use
Portfolio Management
September 2024 Examination
Q1. There are different financial instruments & each and every instrument have their own feature. On the basis of investor’s objective he / she select investment avenues. Briefly explain few common investment alternatives. (10 mark)
Ans 1.
Introduction
In the diverse world of investing, choosing the right financial instruments is pivotal for achieving specific financial goals. Each investment alternative comes with unique features and risk profiles, tailored to cater to varied investor objectives and risk appetites. From the stability of bonds to the growth potential of stocks, and the innovative approaches of derivatives, the range of options available allows investors to construct diversified portfolios that align closely with their long-term financial plans and immediate needs. Understanding
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Q2. Ratio Analysis helps in determining how efficiently a firm or an organization is operating. It provides significant information to users regarding the performance of the business. With the help of ratio analysis users can compare two or more firms. There are different ratios & every ratio informs us something. Explain classification of ratio. (10 mark)
Ans 2.
Introduction
Ratio analysis stands as a cornerstone of financial analysis, offering a detailed lens through which to view a company’s operational efficiency and overall financial health. By breaking down complex financial statements into simpler, comparable metrics, ratio analysis provides valuable insights into a company’s profitability, liquidity, operational efficiency, and solvency. This analytical method is not only crucial
Q3a. If probability of stock A, B & C is 0.3, 0.5 & 0.2 & return from stock A, B & C is 10%, 14% & 20% then what will be the total expected return? (5 marks)
Ans 3a.
Introduction
The concept of expected return is fundamental in financial analysis and portfolio management. It quantifies the average return an investor might anticipate based on the probabilities of various outcomes. By calculating the expected return for stocks A, B, and C, which have specified probabilities and returns, investors can gain insights into the potential performance of a diversified portfolio comprising
- If covariance = 1.90, standard deviation of X =1.8 & standard deviation of Y = 2.2 calculate correlation coefficient. (5 marks)
Ans 3b.
Introduction
The correlation coefficient is a statistical measure that calculates the degree to which two variables are related. This value provides essential insights into the strength and direction of a linear relationship between two variables. In finance, understanding the correlation between different assets can help in diversifying and managing the risk of a portfolio. This calculation uses the covariance between the variables
Principles of Marketing
September 2024
- You are the marketing director of Roxy industries your company is in B2B space making ball bearings your company is launching a new range of Mobile phones for the Indian market. Create a marketing communication plan for your product. (10 Marks)
Ans 1.
Introduction
Roxy Industries, traditionally a prominent player in the B2B sector specializing in manufacturing ball bearings, is poised to enter the highly competitive Indian mobile phone market. This strategic move aims to diversify the company’s portfolio and leverage its robust manufacturing capabilities in a new domain. The Indian mobile phone market, characterized by rapid growth and technological advancement, presents both opportunities and challenges. To succeed, Roxy Industries must craft a comprehensive marketing communication plan that effectively introduces
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- You have been appointed the marketing director for the Pro Kabaddi league your league has top players it, but the audience response has been tepid and the TV ratings are very low. What could be the reason for it? Assess the reasons with relevant arguments and suggest how you shall increase consumer engagement for the event. (10 Marks)
Ans 2.
Introduction
As the newly appointed Marketing Director for the Pro Kabaddi League, my primary challenge is to address the lukewarm audience response and low TV ratings despite having top players in the league. Kabaddi, a sport deeply rooted in Indian culture, has immense potential for popularity and viewership. However, several factors may be contributing to the current lackluster audience engagement. Understanding these reasons is crucial to
- Your company has built an auditorium with a capacity of 500 people to host live events, plays and entertainment shows in your city, In this context
- Evaluate the market situation and suggest solutions for acquiring and attracting footfalls. (5 Marks)
Ans 3a.
Introduction
Your company has recently constructed an auditorium with a capacity of 500 people, intended to host live events, plays, and entertainment shows. To ensure its success, it is essential to evaluate the market situation and develop strategies to attract and retain audiences. By understanding the local entertainment landscape, audience preferences, and effective promotional tactics, we can create a thriving venue
- Create a marketing plan for the theatre suggest potential revenue options (5 Marks)
Ans 3b.
Introduction
To ensure the newly built 500-seat auditorium thrives, a comprehensive marketing plan must be developed to attract audiences and generate revenue. This plan will focus on diverse promotional
Strategic Management
September 2024 Examination
- A company was started by Mr. Rahul Swarup 15 years ago as a partnership company. This company was offering telecom solutions. Over a period of time this company expanded its scope of operations to offer telecom solutions, set up its own data center and offered cloud services etc. It grew rapidly under the leadership of Mr. Rahul Swarup into a medium sized company generating a revenue of Rs. 300.00 crores as of March 2024. Mr. Rahul Swarup wants to take this company to a Rs. 1000.0 crore company by 2028-2029 and wants to create the 5-year Strategic Plan for that. Till it was a small company the strategy of the company was driven by Rahul Swarup himself. But now that the company the grown into the medium size company and has ambitions to become a large sized organization, Mr. Swarup feels that strategy making should change. Can you please determine the Strategic Planning Approach that Mr. Rahul Swarup should take? Please give your reasons for the same. (10 Marks)
Ans 1.
Introduction
Strategic planning is crucial for any organization aiming to achieve long-term goals, especially when transitioning from a medium-sized company to a large-scale enterprise. Mr. Rahul Swarup’s company, which has grown significantly over the past 15 years by diversifying its telecom solutions to include data center setups and cloud services, is now generating Rs. 300.00 crores in revenue as of March 2024. With an ambitious goal of reaching Rs. 1000.0 crores by 2028-2029, Mr. Swarup recognizes the need for a more structured and comprehensive strategic
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- Reliance Communications Limited (RCOM) was an Indian mobile network provider headquartered in Navi Mumbai, Maharashtra that offered voice and 2G and 3G and 4G data services. It filed for bankruptcy in February 2019 as it was unable to sell assets to repay its debt. British Telecom from UK is keen to revive Reliance Communications and wants to make an application to the National Company Law Tribunal [NCLT] for the same. As a part of the revival application, they have to give a high-level Turnaround Strategy. You have been tasked to create this high-level Turnaround strategy for Reliance Communications. What will be your recommendations for the same? (10 Marks)
Ans 2.
Introduction
The bankruptcy filing by Reliance Communications Limited (RCOM) in February 2019 marked a significant downturn for what was once a major player in India’s telecom industry. Facing insurmountable debts and unable to liquidate assets to manage its financial obligations, RCOM ceased operations, leaving a gap in the market and a tarnished brand image. British Telecom’s interest in reviving RCOM offers a unique opportunity to inject new life into the struggling company. The formulation of a high-level turnaround strategy is critical to navigate the complexities of reviving a bankrupt telecom operator. This strategy will focus
- Please answer the following
- A tech start-up is wanting to enter the Artificial Intelligence space of ChatGPT. They wish to conduct a “GAP Analysis” on ChatGPT to get a first-hand understanding from customers and users on the shortcomings of ChatGPT. How should they go about conducting this GAP Analysis (5 Marks)
Ans 3a.
Introduction
A GAP analysis is a strategic tool used to identify the differences between the current performance of a product and its potential or desired performance. For a tech start-up entering the Artificial Intelligence space, conducting a GAP analysis on ChatGPT can provide valuable insights into its shortcomings and areas for improvement. This process involves collecting feedback from users, comparing current functionalities with desired features, and developing strategies
- Moradabad is renowned for brass work and has carved a niche for itself in the handicraft industry throughout the world. The modern, attractive, and artistic brass ware, jewelry and trophies made by skilled artisans are the main crafts. Analyze how has Moradabad created this competitive advantage for itself (5 Marks)
Ans 3b.
Introduction
Moradabad, often referred to as the “Brass City,” has gained international acclaim for its exquisite brass work, including jewelry, trophies, and various decorative items. The city’s artisans have developed a unique competitive advantage through a blend of traditional craftsmanship and modern innovation. This analysis explores the factors contributing to Moradabad’s success in the global handicraft industry, focusing on its skilled workforce, historical legacy, market