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Business Communication
September 2024 Examination
Q1. While Bill Gates mentioned ‘Content is king’ in1996 in one of his essays, the new age presenters believe and have realized that while content is the king audience is the kingdom and hence the content king would need to behave as per the need of the kingdom. Any business communication course will include an important section covering Audience analysis topics. Considering this thought, please share some actions that would lead to analyzing the audience for business presentations. (10 Marks)
Ans 1.
Introduction
In the realm of business communication, the significance of understanding the audience cannot be overstated. As Bill Gates aptly pointed out in 1996 with his assertion that “Content is king,” it is now widely recognized that content must be tailored to the audience, who are metaphorically the kingdom. This shift emphasizes the necessity for content creators to align their messages with the audience’s expectations, needs, and preferences. Effective audience analysis is the cornerstone of successful business presentations, enabling presenters to craft messages that resonate, engage, and persuade their listeners. By comprehensively understanding the demographic, psychographic, and behavioral characteristics of the audience, presenters can tailor their communication strategies to ensure clarity, relevance, and impact. This essay will
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Q2. Shubha is a manager in a large retail super store chain. She is heading the administration department and is responsible for a large cluster of geography which covers 6 stores of the organization. Writing and analyzing reports is a big chunk of her work, she is also involved in writing and analyzing proposals as a part of her job. In light of this case, please compare the elements of Body and Close for a proposal and report clearly. (10 Marks)
Ans 2.
Introduction
In the realm of business communication, reports and proposals are crucial documents that serve different purposes but share similarities in structure. Shubha, as a manager responsible for a large geographic cluster of retail stores, frequently engages in both writing and analyzing these documents. Understanding the distinct elements of the body and close sections of reports and proposals is essential for her role. Reports are typically focused on presenting factual information and
Q3. Prof. Bala is a guide for international students for submitting their final thesis of PG degrees. He reads a lot of academic reports during the day and knows by now that the documents need to be edited to make them more concise and need to add more clarity of concepts. Considering these points, answer the two questions given below.
- Share a few tips for editing the documents to add more clarity of thoughts. (5 Marks)
Ans 3a.
Introduction
Editing academic documents for clarity is crucial, especially for international students whose primary language might not be English. Clear and concise writing ensures that the reader comprehends the concepts without unnecessary complexity. Prof. Bala, as a guide, understands the importance of this process. This essay will provide practical tips for editing documents to enhance clarity and coherence, ensuring that the final thesis submissions are well-articulated and
Business Law
September 2024 Examination
Q1. Explain in details two (2) real-life instances of Anti-Competitive Agreements which have been prohibited by the Competition Commission of India. (10 Marks)
Ans 1.
Introduction
Anti-competitive agreements are arrangements between enterprises that significantly harm market competition. These agreements can take many forms, including price fixing, bid rigging, market division, and production control. The Competition Commission of India (CCI) plays a critical role in maintaining competitive markets by identifying and prohibiting such practices. The CCI, established under the Competition Act, 2002, aims to prevent practices that have an adverse effect on competition, promote and sustain competition, protect the interests of consumers, and ensure freedom of trade. This vigilance ensures a level playing field, encouraging innovation, efficiency, and consumer welfare. Two notable instances where the CCI has intervened to prohibit anti-competitive agreements include the case against the cement manufacturers and the
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Q2. Illustrate the essential features of Contract. (10 Marks)
Ans 2.
Introduction
A contract is a legally binding agreement between two or more parties that is enforceable by law. Contracts are foundational to commerce and legal systems worldwide, as they establish the obligations and rights of the parties involved. The Indian Contract Act, 1872, governs contracts in India and outlines the requirements for a valid contract. Understanding the essential features of a contract is crucial for individuals and businesses to ensure that their agreements are legally enforceable
Q3.Surendra and Kashyap have entered into an agreement to license technology. However, Surendra did not complete the full delivery of the technology license to the satisfaction of Seema. Hence, disputes arose between Surendra and Kashyap. Surendra and Kashyap do not want to go through a protracted litigation process before the conventional forums/courts. Can you advise them on:
- What should be done to conduct an arbitration between Surendra and Kashyap to resolve their disputes. (5 Marks)
Ans 3a.
Introduction
Arbitration is an effective alternative dispute resolution method that allows parties to resolve conflicts outside of traditional courts. Surendra and Kashyap can opt for arbitration to avoid the lengthy and costly litigation process. Arbitration is typically faster, confidential, and can provide a binding resolution. Here, we outline the steps they should take to conduct an arbitration to resolve their technology
- The difference between Arbitration, Conciliation and Mediation? What is the advantages and disadvantages of each of these? (5 Marks)
Ans 3b.
Introduction
Arbitration, conciliation, and mediation are three primary methods of alternative dispute resolution (ADR) that offer parties the opportunity to resolve disputes outside of traditional court litigation. Each method has distinct characteristics, processes, and benefits, making them suitable for different types of disputes. Understanding the differences and the advantages and disadvantages
Decision Science
September 2024 Examination
- Consider the following data on the categories of YouTube Shorts and their views. The table shows the number of YouTube Shorts in each category that have been classified as either “High Views” (more than 1,000,000 views) or “Low Views” (1,000,000 views or less).
|
Category |
High Views |
Low Views |
|
Music |
50 |
100 |
|
Comedy |
30 |
170 |
|
Education |
20 |
180 |
|
Gaming |
40 |
160 |
|
Travel |
10 |
190 |
- What is the probability that a randomly selected YouTube Short is in the Music category?
- What is the probability that a randomly selected YouTube Short has High Views?
iii.What is the probability that a randomly selected YouTube Short has Low Views?
- If a YouTube Short is known to be in the Comedy category, what is the probability that it has High Views?
- If a YouTube Short is known to have High Views, what is the probability that it is in the Gaming category? (10 Marks)
Ans 1.
Introduction
In today’s digital landscape, YouTube Shorts have become a significant medium for content creation and consumption, offering a quick and engaging way to reach viewers. This analysis explores the probabilistic relationships between different categories of YouTube Shorts and their viewership levels—classified into “High Views” and “Low Views.” Understanding these probabilities is crucial for content creators and marketers as they strategize to maximize reach and engagement on the platform. By examining the distribution of views across various content categories such as Music
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- Use 4 month moving average, and 5 month moving average too. For which moving average Mean Square Error is less? (10 Marks)
|
Month |
Total views on YouTube channel |
|
Jan-23 |
10484 |
|
Feb-23 |
10884 |
|
Mar-23 |
13372 |
|
Apr-23 |
14742 |
|
May-23 |
16141 |
|
Jun-23 |
17210 |
|
Jul-23 |
17303 |
|
Aug-23 |
18132 |
|
Sep-23 |
18208 |
|
Oct-23 |
19099 |
|
Nov-23 |
20936 |
|
Dec-23 |
21914 |
|
Jan-24 |
22892 |
|
Feb-24 |
23870 |
|
Mar-24 |
24848 |
|
Apr-24 |
25826 |
|
May-24 |
26803 |
|
Jun-24 |
27781 |
Ans 2.
Introduction
In the study of time series data, moving averages are a fundamental statistical tool used to smooth out short-term fluctuations and highlight longer-term trends in data. This method is particularly useful in analyzing data like monthly YouTube views to understand viewership trends better without the noise of monthly variability. This report explores the application of two moving average techniques:
3a. Use an appropriate chart to show the contribution of each category of sales with conclusion. Rahul has this channel and offers a variety of content to users. (5 Marks)
|
category |
Average Views |
|
Music |
1,200,000 |
|
Comedy |
800,000 |
|
Education |
600,000 |
|
Gaming |
900,000 |
|
Travel |
700,000 |
Ans 3a.
Introduction
In the realm of digital content creation, analyzing viewer engagement across various categories is crucial for content strategy development. Rahul’s channel, which spans multiple genres, provides an interesting case study to understand which categories resonate most with his audience. This analysis focuses on the average views per category, such as Music, Comedy, Education, Gaming, and Travel. By utilizing a pie chart, we can visually depict the contribution of each category to the
3b. Suppose we have the duration (in seconds) of 10 YouTube Shorts videos: 120, 130, 140, 125, 135, 150, 128, 132, 142, and 155. Calculate the mean (average) duration of these videos. (5 Marks)
Ans 3b.
Introduction
YouTube Shorts offers content creators a platform to engage audiences with brief, compelling videos. Analyzing the duration of such videos can provide insights into optimal content length for maximizing viewer engagement and adherence to platform norms. This analysis involves calculating the mean duration of a
Essentials of HRM
September 2024 Examination
Q1. How would you design and implement talent management strategies to effectively attract, develop, and retain millennial employees in your organization? (10 Marks)
Ans 1.
Introduction
In today’s dynamic business environment, effectively attracting, developing, and retaining millennial employees is crucial for organizational success. Millennials, born between 1981 and 1996, are now the largest generation in the workforce, bringing unique perspectives, skills, and expectations. They seek meaningful work, continuous learning opportunities, and a healthy work-life balance. Therefore, talent management strategies must be tailored to meet their specific needs and
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Q2. List down the key steps in designing a performance management system, and how does each of these steps enhance organizational effectiveness and employee development? (10 Marks)
Ans 2.
Introduction
A well-designed performance management system (PMS) is essential for enhancing organizational effectiveness and fostering employee development. By aligning individual performance with organizational goals, a robust PMS helps in identifying and nurturing talent, improving productivity, and driving continuous improvement. The key steps in designing an effective PMS include setting clear performance expectations, providing regular feedback, conducting performance appraisals, and offering development opportunities. Each step plays a crucial role in ensuring that employees are aware of their roles, receive the guidance needed to excel, and have
Q3. Ashish Chandana is the gold medalist of batch 2022 who has passed out of an excellent B- School, in Marketing and Finance. He is lucky to have got a PPO in COVID time. He has been hired by a data analytics and research-based company (XYZ) as a Research Associate for data mining, researching, developing data driven solutions for the company’s clients. Currently, he has been put in a team of five members who are working for an automotive giant of India. During the COVID, the company suffered an unmanageable loss of talented workforce as a result of mass exodus and migration of labour who had lost home and livelihood in lockdown. The client never wants to experience the disaster of facing the same crisis ever again. They want XYZ to develop a HR Management System that would suggest and encourage digitization and create a balance between optimal human warehouses and strategically increase their efficiencies. The client is very competitive but is pro people also. For understanding the organizational need strategically, a research roadmap is created. As a part of that, Ashish is required to develop, execute and present a comprehensive human resource strategy that must be presented to the top management team.
- Identify the various HR functions which Ashish can include in his presentation for representing the HR strategy and why? (5 Marks)
Ans 3a.
Introduction
Developing a comprehensive human resource strategy is crucial for addressing workforce challenges and enhancing organizational efficiency. Ashish Chandana, a Research Associate at XYZ, is tasked with creating an HR strategy for an automotive giant to prevent future workforce crises. This strategy will include various HR functions essential for fostering a resilient, efficient, and people-centric work environment. By integrating digitization and strategic human resource management, the proposed strategy aims to balance workforce needs and organizational goals
- How do you think Ashish can convince the client for improving the organization’s ability to attract and keep talented employees? (5 Marks)
Ans 3b.
Introduction
Convincing the client to improve their ability to attract and retain talented employees requires a strategic approach that highlights the benefits of investing in comprehensive HR practices. Ashish Chandana can leverage data-driven insights, industry best practices, and case studies to demonstrate how enhanced recruitment, development, and engagement strategies can lead to a more resilient and competitive workforc
Operations Management
September 2024 Examination
- MegaMart stands out as a prominent retail chain celebrated for its online grocery shopping platform, renowned for its strong inventory management system. Delve into MegaMart’s unique approach compared to traditional brick-and-mortar stores, outlining prevalent inventory management techniques in the retail sector. Furthermore, explore MegaMart’s inventory management system, detailing its core components and strategies aimed at enhancing operational efficiency and customer contentment. (10 Marks)
Ans 1.
Introduction
MegaMart has established itself as a leader in the retail industry, particularly noted for its innovative online grocery shopping platform. Unlike traditional brick-and-mortar stores that rely heavily on physical presence and in-store customer traffic, MegaMart leverages advanced technology to streamline inventory management, ensuring product availability and customer satisfaction. The digital landscape of retail has transformed how businesses manage inventory, emphasizing the need for robust, agile, and efficient systems. MegaMart’s inventory management approach
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- Explain the core principle of the Theory of Constraints (TOC) and its pivotal role in streamlining manufacturing operations. Considering a suitable example, describe the key principles of the TOC philosophy and its application in synchronous manufacturing to refine production scheduling. Furthermore, illustrate the effectiveness of Drum-Buffer-Rope (DBR) methodology in improving system efficiency, minimizing lead times, and increasing throughput within manufacturing settings, using any industry of your choice. (10 Marks)
Ans 2.
Introduction
The Theory of Constraints (TOC) is a management philosophy that focuses on identifying and addressing the most critical limiting factor—known as the constraint—that stands in the way of achieving a goal. Originated by Dr. Eliyahu M. Goldratt, TOC plays a pivotal role in streamlining manufacturing operations by providing a structured approach to improve production efficiency and effectiveness. The core principle of TOC is that every system has at least one constraint that limits its performance. By focusing on this constraint, organizations can make significant improvements in their overall productivity. This essay will explore the key principles of TOC, its application in synchronous manufacturing, and the effectiveness of the Drum-Buffer-Rope (DBR)
- Quality management holds paramount importance in upholding patient satisfaction and safety within a large multi-specialty hospital. Quality management tools serve as indispensable assets in attaining operational excellence and upholding the highest standards of healthcare services. Furthermore, the operations manager assumes a pivotal role in overseeing quality control efforts.
- Explain the operations manager’s responsibility in instituting and supervising quality control measures within the hospital. (5 Marks)
Ans 3a.
Introduction
In a large multi-specialty hospital, the operations manager plays a critical role in ensuring patient satisfaction and safety by implementing and overseeing quality control measures. This involves using various quality management tools to maintain high standards of healthcare services. The operations manager’s responsibilities are pivotal in achieving operational excellence and ensuring the continuous improvement of healthcare processes.
Concept and Application
Operations Manager’s
Strategic Management
September 2024 Examination
Q1. You are the CEO of a bank which has a profitable consumer banking division. Do you think the bank should sell out a profitable business like this? What according to you could be the reasons for a retrenchment strategy? If you were the strategy advisor to the bank, would you advise the bank for such a move? (10 Marks)
Ans 1.
Introduction
As the CEO of a bank with a profitable consumer banking division, the decision to sell this thriving segment is not to be taken lightly. A profitable business unit is often viewed as a cornerstone of stability and a key revenue generator, providing both financial returns and strategic advantages such as market share and customer loyalty. However, retrenchment strategies, including divestitures, can sometimes be justified under specific circumstances. This decision involves a complex assessment of the bank’s overall strategic objectives, financial health, market conditions, and long-term vision. The aim is to weigh the immediate benefits against
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Q2. The ISL is India’s leading football league but lately, it is struggling with issues such as sponsorship and viewership. What could be the reasons for this lack of interest in sponsors, according to you? What strategies would you recommend to the league management to increase consumer engagement, if you were its strategy consultant? (10 Marks)
Ans 2.
Introduction
The Indian Super League (ISL) has emerged as a significant platform for football in India, aiming to elevate the sport’s profile and engage a broad audience. Despite its initial success and widespread enthusiasm, the league has recently faced challenges related to sponsorship and viewership. This decline in interest from sponsors and viewers is a critical concern, as it directly impacts the league’s financial health and long-term viability. Understanding the underlying causes of this downturn is essential for developing effective strategies to revive and sustain interest in the ISL. Factors such
Q3. WPP became a global advertising behemoth because of its relentless acquisition strategy. This has led to its global dominance. In such a scenario:
- If you were the owner of a small full-service advertising agency then what strategies would you adopt to compete with the big players like WPP. (5 Marks)
Ans 3.
Introduction
As the owner of a small full-service advertising agency, competing with industry giants like WPP requires innovative and strategic approaches. While WPP leverages its scale and resources, smaller agencies can focus on agility, personalized services, and niche expertise to carve out a competitive edge. By leveraging unique strengths and strategically positioning the agency, it is possible to attract clients who seek more tailored and flexible advertising solutions that larger firms may