3rd SEM

N M I M S SAMPLE

Project Management

September 2024 Examination

 

 

1. What is a project charter? Develop a project charter for Bhubaneswar Metro-rail project and discuss the typical elements of the charter. (10 marks)

Ans 1.

Introduction

A project charter is a foundational document in project management that formally authorizes the existence of a project and provides the project manager with the authority to apply organizational resources to project activities. It acts as a key informational guide for the leadership, stakeholders, and team members involved in a project. The charter is crucial as it clearly outlines the project’s objectives, scope, and participants, thereby setting the tone and direction for all subsequent project activities. In the context of a significant infrastructure development like the Bhubaneswar Metro-rail project, the charter is instrumental in defining the project’s vision, scope, objectives, and

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2. India is planning to bid to host the 2036 Olympic and Paralympic Games. Construct a WBS (Work break-down structure) for the project. (10 marks)

Ans 2.

Introduction

The Olympic and Paralympic Games represent one of the most complex international sporting events that a country can host, involving meticulous planning, extensive infrastructure development, and significant financial investment. For India, bidding to host the 2036 Olympic and Paralympic Games is not just a venture into organizing a global sports festival; it is a multifaceted project that encompasses socio-economic enhancements, technological advancements, and cultural showcases on an international platform. The creation of a Work Breakdown Structure (

 

 

3. Budget 2024 raised the allocation for the Road Ministry marginally to ₹2.78 lakh crore from Rs 2.7 lakh crore. Out of the outlay, ₹1.68 lakh crore is earmarked for investment in NHAI for the development of national highway corridors under Bharatmala Pariyojana.

(Source: https://www.cnbctv18.com/india/budget-2024-highlights-road-infrastructure-project-bharatmala-pariyojana-allocation-18938911.htm)

1. Explain the various characteristics of Bharatmala Pariyojana. (5 marks)

Ans 3a.

Introduction

Bharatmala Pariyojana is a transformative initiative launched by the Government of India aimed at significantly upgrading the nation’s road infrastructure. This ambitious program seeks to enhance the connectivity of India’s roads, particularly national highways, across the length and breadth of the country. The project not only focuses on improving transportation and freight movements but also aims to boost economic growth and regional integration. The recent budget allocation increase for the Road Ministry, particularly earmarking funds for Bharatmala, underscores its critical role in

 

1. Discuss in brief the different activities to be executed during the project life cycle of the Bharatmala Pariyojana project. (5 marks)

Ans 3b.

Introduction

The Bharatmala Pariyojana project is a massive infrastructure initiative aimed at improving India’s road network by constructing and upgrading highways, economic corridors, and rural roads. This comprehensive project involves a variety of activities across its life cycle, from initial planning to final execution and maintenance. Understanding these activities provides insight into the complexity and scale of the

 

Retail Banking

September 2024 Examination

 

 

Q1. The Retail Banking segment has become extremely competitive and hence it has become challenging for Retail banks to setup strategies to establish their presence, and grow in the market by reaching to as many customers as possible. Discuss the various Corporate level marketing strategies deployed for the same. Also discuss the need and relevance of distribution management  (10 Marks)

Ans 1.

Introduction

In the contemporary financial landscape, retail banking has emerged as a fiercely competitive sector, driven by rapid technological advancements and changing consumer expectations. Retail banks face the challenge of not only attracting but also retaining customers in a market flooded with alternatives including digital-first entities and fintech innovations. To thrive in this saturated environment, retail banks are compelled to devise and implement robust corporate-level marketing strategies. These strategies are vital for enhancing their market reach and reinforcing their brand

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Q2. The banking transactions has seen a drastic shift in the payment mechanism especially post covid. Discuss the relevance of a payment system in the context of the retail banking scenario  by  enlisting  the  various  payment  systems.  Explain  any  three  such  payment systems in detail.  (10 Marks)

Ans 2.

Introduction

The advent of the COVID-19 pandemic has significantly accelerated the transformation in banking transactions, particularly within the payment mechanisms used in retail banking. This shift reflects changes in consumer behavior and the increased reliance on digital solutions for financial transactions. The relevance of a robust payment system in today’s retail banking scenario cannot be

 

Q3. Retail banks have faced a long-standing challenge in the form of repayment defaults which may convert to non-performing assets (NPAs) in many cases. Thus banks need to critically evaluate their lending process. Discuss the following aspect of Credit provision in Retail banking

1. Discuss the basic lending principles followed by retail banks. (5 Marks)

Ans 3a.

Introduction

Retail banks, forming the backbone of personal finance, extend various forms of credit to consumers, but with this service comes the challenge of managing repayment defaults that can escalate into non-performing assets (NPAs). To mitigate such risks, retail banks adhere to stringent lending principles aimed at ensuring both financial stability for the bank and affordability for the

1. Discuss the components of the credit score and the importance of the CIBIL score. (5 Marks)

Ans 3b.

Introduction

Credit scoring is a pivotal tool in retail banking, enabling institutions to evaluate the risk associated with lending to individuals. Among various metrics, the CIBIL score, developed by TransUnion CIBIL, is particularly crucial in India. This score is a numerical representation

 

Sales Management

September 2024 Examination

 

 

1. Glow Company, a leading manufacturer of premium skincare products, is looking to develop sales-related marketing policies to enhance its market presence & drive revenue growth. As the marketing manager, you’ve been tasked with proposing a set of policies that align with the company’s strategic objectives & market dynamics. Identify & justify three sales- related marketing policies that Glow Company could implement to increase its sales performance & market share in the skincare industry. (10 Marks)

Ans 1.

Introduction

In the competitive skincare industry, the importance of robust sales-related marketing policies cannot be understated, especially for a company like Glow Company, known for its premium offerings. To maintain and enhance its market presence, Glow Company must adopt innovative and strategic policies that not only attract new customers but also retain existing ones, thereby driving revenue growth. The dynamic nature of consumer preferences, coupled with the increasing competition in the skincare market, necessitates a thoughtful approach to sales strategies. This report proposes a set of three sales-related marketing policies designed to increase Glow Company’s sales performance

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2. As a sales manager for a growing technology company, you’ve been tasked with expanding your sales team to meet increasing demand for your products. Describe a practical situation where you would apply effective recruitment & selection strategies in your sales department. (10 Marks)

Ans 2.

Introduction

In the fast-paced technology sector, the expansion of a sales team is a critical step that can significantly impact a company’s ability to meet market demand and capitalize on growth opportunities. As a sales manager for a growing technology company, the task of recruiting and selecting the right talent becomes a strategic priority. This involves not just filling positions but ensuring that new hires align with the company’s culture, possess the necessary skills, and are capable of driving the company’s sales objectives forward. This report describes a practical situation where effective recruitment and selection strategies are essential for building a robust sales team that can contribute to sustained business growth. The approach includes defining role requirements, leveraging

 

3. Read the case & answer the questions based on the case: Background:

You are a real estate agent representing a seller who owns a luxurious waterfront property. The property has been on the market for several months without any offers, and the seller is getting anxious to close a deal. The asking price is $1.5 million, but there has been little interest from potential buyers.

Client Information:

Seller: Mr. Johnson, a retired businessman who is motivated to sell due to personal reasons. Property Details: A 4-bedroom, 3-bathroom waterfront home with a private dock and stunning views.

Market Conditions: The real estate market is competitive, and there are similar properties available in the area, though none with the same unique features.

Challenges:

The property has been on the market for a while without attracting serious offers. Similar properties in the area are priced slightly lower.

Mr. Johnson is emotionally attached to the property and is hesitant to lower the asking price.

Objectives:

Secure a buyer for the property within the next 60 days. Negotiate a deal that satisfies both the buyer and Mr. Johnson.

1. a) Explain various Sales related marketing strategies (5 Marks)

Ans 3a.

Introduction

In the competitive real estate market, securing a buyer for a high-value property like Mr. Johnson’s luxurious waterfront home requires strategic and targeted marketing approaches. Given the unique challenges and the urgent objective to close a deal within 60 days, implementing effective sales-related marketing strategies is crucial. These strategies should highlight the property’s distinctive features, reach the right audience, and address the emotional attachment of the seller.

Concept and Application

1. Enhanced Digital

 

1. What Negotiation tactics will you adopt to close the deal? (5 Marks)

Ans 3b.

Introduction

Negotiating the sale of a high-value property such as Mr. Johnson’s luxurious waterfront home requires a blend of tact, strategy, and psychological insight. The objective is not only to secure a deal within the desired timeframe but also to ensure that the terms meet the expectations of both Mr. Johnson and the potential buyer. Effective negotiation tactics can bridge the gap between buyer and seller preferences, fostering a mutually beneficial agreeme

Supply Chain Management

September 2024 Examination

 

 

1. ABC Manufacturing is a mid-sized company specializing in producing eco-friendly home appliances. The company has been experiencing significant fluctuations in demand, which have led to inventory surplus at times and stockouts at others. These inconsistencies have resulted in increased costs, customer dissatisfaction, and operational inefficiencies. Recently, the management team has decided to invest in advanced demand forecasting methods to address these challenges. You are the newly appointed Demand Planning Manager at ABC Manufacturing. Your task is to implement and suggest demand forecasting methods to improve the company’s performance. (10 Marks)

Ans 1.

Introduction

In the competitive world of eco-friendly home appliances, maintaining the right balance between supply and demand is critical for ensuring customer satisfaction and minimizing costs. ABC Manufacturing, a mid-sized producer of eco-friendly home appliances, has faced significant challenges in managing its inventory due to unpredictable fluctuations in market demand. These fluctuations have led to periods of surplus inventory and, conversely, stockouts, causing operational inefficiencies

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2. How does the vendor managed inventory help Walmart India in improving performance? Explain the challenges faced by Walmart India during VMI implementation. (10 Marks)

Ans 2.

Introduction

Vendor Managed Inventory (VMI) is a strategic inventory management system in which the supplier assumes the responsibility of managing inventories based on the customer’s inventory data. Walmart India, a subsidiary of the world’s largest retailer, has implemented VMI to streamline its inventory processes and enhance operational efficiencies. By adopting this model, Walmart India aims to strengthen collaboration with vendors, optimize inventory levels, and improve customer satisfaction. However,

 

3. Transportation Plays an important role in the success of a supply chain. It’s the link that connects suppliers to manufacturers, manufacturers to distributors, and ultimately gets products into the hands of consumers. Efficient transportation ensures that goods move swiftly through the supply chain, reducing lead times and minimizing delays.
4. Describe the different transportation methods that soft drink companies can utilize to distribute their products. (5 Marks)

Ans 3a.

Introduction

Transportation is a critical component of the supply chain for soft drink companies, ensuring that products seamlessly move from production facilities to consumers. An efficient transportation strategy not only enhances customer satisfaction by delivering products promptly but also plays a vital role in minimizing costs and maximizing efficiency across the entire distribution network.

Concept and Application

Soft drink companies have

 

1. You are the newly appointed Logistics Manager and your primary task is to suggest and resolve the transportation challenges the company is facing. (5 Marks)

Ans 3b.

Introduction

As the newly appointed Logistics Manager for a soft drink company, addressing the inherent transportation challenges is crucial for streamlining our supply chain and enhancing service delivery. Our focus will be on identifying the key issues within our current transportation strategies and implementing

 

Total Quality Management

September 2024 Examination

 

 

1. As a leader of new product development team, you are asked by the management of your organization to comprehend the expectation of the customers and design product and services in view of that. Discuss a valuable methodology you would adopt that can significantly enhance the new product development process and thereby meet customer satisfaction. (10 Marks)

Ans 1.

Introduction

In the realm of Total Quality Management (TQM), the impetus to align new product development with customer expectations is paramount. As the leader of a new product development team, it is essential to adopt methodologies that not only streamline the development process but also encapsulate the voice of the customer. This integration ensures that the resulting products and services are not just innovative but are precisely tailored to meet, and potentially exceed,

 

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2. You are appointed as head of quality department and told it is utmost priority for your department to monitor defects and control quality. Discuss the seven basic quality control tools which may help your department in controlling quality and minimizing defects. Give examples for each tool. (10 Marks)

Ans 2.

Introduction

In the realm of quality management, the ability to monitor defects and control quality is essential for any organization striving for excellence and customer satisfaction. As the newly appointed head of the quality department, harnessing effective tools to analyze, understand, and mitigate quality issues is paramount. Among the myriad of techniques available, the seven basic quality control tools

 

3. After entering global market, Maxx Industry which had implemented TQM, wants to change from its traditional performance measure based on cost accounting information to performance measured against the result delivered to customers. In TQM, measuring performance requires a conceptual framework.
4. Discuss the criteria Maxx Industry should follow for measuring and evaluating performance under TQM framework. (5 Marks)

Ans 3a.

Introduction

Transitioning to a Total Quality Management (TQM) framework requires a shift in performance measurement from traditional cost-based metrics to customer-centric outcomes. Maxx Industry, now engaging in the global market, must adopt a new set of criteria that aligns with TQM principles. These criteria should not only reflect the company’s commitment to quality and customer satisfaction but also support continuous improvement and competitive advantage in a diverse

1. Explain the four perspectives based on which Strategic Performance Measurement (SPM) is measured. (5 Marks)

Ans 3b.

Introduction

Strategic Performance Measurement (SPM) systems, such as the Balanced Scorecard, offer a comprehensive view of an organization’s performance by integrating multiple perspectives. This holistic approach ensures that companies do not overly focus on financial outcomes at the expense of other key areas

 

Warehouse Management

September 2024 Examination

 

 

Q1. Describe the set of activities essential to be implemented in a Public warehouse which is used to store different products from various vendors/ wholesellers/ manufacturers. (10 Marks)

Ans 1.

Introduction

Warehouse management, particularly in a public setting where storage space is shared among multiple vendors, wholesalers, and manufacturers, requires a strategic approach to optimize space and ensure efficient operations. Public warehouses, unlike private or dedicated warehouses, must cater to the diverse needs of various clients simultaneously. This necessitates a robust set of activities aimed at managing complexities such as inventory diversity, varying demand cycles, and differing client requirements. Effective public warehouse management not only enhances operational efficiency but also significantly improves service levels across the supply chain. By understanding the key functions and activities involved, businesses can leverage these facilities to reduce costs, improve inventory control, and increase

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Q2.  Explain concept of Last Mile market with help of examples.    (10 Marks)

Ans 2.

Introduction

The concept of the “last mile market” is pivotal in understanding today’s logistics and distribution strategies, particularly in the realm of e-commerce and retail distribution. This term refers to the final step of the delivery process when a product reaches the end consumer from a distribution center or facility. Often considered the most critical and challenging part of the supply chain, last mile delivery directly impacts customer satisfaction and retention by influencing the speed, cost, and quality of the delivery experience. Innovations in this area have been driven by increasing

Q3. XYZ Corp is a rapidly growing e-commerce company that specializes in selling a wide range of products online. Due to its expanding customer base and increasing product offerings, the company is facing challenges in its current warehouse management system. The existing warehouse is struggling to keep up with the rising demand, leading to inefficiencies in order fulfillment, inventory management, and overall warehouse operations.

Find the most appropriate solution for problems mentioned below.

1. Analyze the current warehouse management challenges faced by XYZ Corp. (5 Marks)

Ans 3a.

Introduction

XYZ Corp, a burgeoning e-commerce entity, is grappling with critical warehouse management issues stemming from its rapid expansion and broadening product range. These challenges manifest as inefficiencies in order fulfillment, inventory management, and general warehouse operations, jeopardizing customer satisfaction

 

1. Propose a suitable warehouse type and management system to optimize XYZ Corp warehouse operations. (5 Marks)

Ans 3b.

Introduction

To address the pressing challenges in XYZ Corp’s warehouse operations, a strategic overhaul of the existing system is essential. This involves adopting a new type of warehouse and implementing a sophisticated warehouse management system (WMS) that can accommodate rapid growth and diverse product ranges while streamlining operations and

 

International Business

September 2024 Examination

 

 

1. Whether or not you produce and sell goods internationally, international business impacts every organization. In light of this statement what in your opinion are the various challenges a firm will face while embarking to International Business. (10 Marks)

Ans 1.

Introduction

In today’s interconnected global economy, no company is completely isolated from international influences, whether they engage directly in cross-border trade or not. The allure of international business is potent, promising new markets and opportunities for growth. However, companies considering this expansion face numerous challenges that can significantly impact their operations and strategic decisions. These challenges arise from the complex interplay of economic,

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2. While investing in India what is the significance of the role of FII and FDI. How in your opinion does India benefits when Foreign Direct Investments (FDI), and FII invest in India? (10 Marks)

Ans 2.

Introduction

India, with its vast market potential and favorable demographic dividend, has emerged as a hotbed for foreign investment. Foreign Direct Investment (FDI) and Foreign Institutional Investors (FII) play pivotal roles in the nation’s economic architecture. Both forms of investments bring distinctive values and impacts to the economic landscape. FDI involves direct investment in production, which contributes to job creation, technology transfer, and infrastructure development. In contrast, FII pertains to investments in financial markets, enhancing the country’s capital markets and liquidity. Understanding the significance of these investments reveals how they catalyze India’s economic development, modernization, and integration into the global

 

 

3. Read the following case study carefully and then answer the questions that follow:

The crisis in Ukraine has created a humanitarian crisis of immense proportions and has also dealt a severe blow to the global economy. The brunt of the suffering and destruction are being felt by the people of Ukraine themselves but the costs in terms of reduced trade and output are likely to be felt by people around the world through higher food and energy prices and reduced availability of goods exported by Russia and Ukraine. Poorer countries are at high risk from the war, since they tend to spend a larger fraction of their incomes on food compared to richer countries. This could impact political stability.

The WTO has an important role to play in mitigating the negative effects of the crisis and in rebuilding a post-war global economy. It is important for the international trade and development community to better understand, analyze and monitor the nature, magnitude and spill-over effects of the war on trade and development for developing countries and vulnerable segments, and to assist countries in coordinating trade policy responses. Only with a clear understanding of these impacts, will it be possible to create robust supply chains, to limit further trade and development losses and to avert deepening inequalities between developed and developing countries.

1. What in your opinion should the WTO take steps to provide an impetus to trade in that has disrupted trade due to the Ukraine-Russia war? (5 Marks)

Ans 3a.

Introduction

The ongoing conflict between Ukraine and Russia has not only precipitated a humanitarian disaster but also significantly disrupted global trade, with especially profound consequences for energy and food supplies. Given this backdrop, the World Trade Organization (WTO) is uniquely positioned to orchestrate and guide the global response to these disruptions. Effective intervention by the WTO can help mitigate the adverse impacts on international trade, ensuring stability and promoting resilience in global markets. It is crucial for the WTO to initiate comprehensive

 

 

1. Explain Global macroeconomic and trade effects of war and what are the ways that WTO can mitigate the problem. (5 Marks)

Ans 3b.

Introduction

Wars have a profound impact on the global economic landscape, disrupting trade and causing macroeconomic instabilities. The conflict between Ukraine and Russia, for instance, has led to heightened uncertainty, affecting global supply chains, inflation rates, and economic growth. Such disruptions necessitate a coordinated international response, with organizations like the World Trade Organization (WTO) playing a pivotal role. The WTO can help mitigate these effects

 

International Marketing

September 2024 Examination

 

 

1. India assumed the presidency of the G20 grouping from Indonesia, on December 1, 2022, and held the post for a year. This gave India a unique opportunity to contribute to the global agenda on pressing issues of international importance. Discuss the    significance    of hosting G20 in our country.   (10 Marks)

Ans 1.

Introduction:

India’s presidency of the G20, commencing on December 1, 2022, marked a pivotal moment in its diplomatic journey, signifying its growing influence and leadership on the global stage. As the host, India had the unique opportunity to steer discussions and shape outcomes on critical global issues, fostering a cooperative environment among the world’s largest economies. This role not only allowed India to highlight its capabilities as a global leader but also to address and promote priorities that align with both its national interests and broader global challenges. Hosting the G20 enabled India to enhance its geopolitical stature, showcase its cultural heritage, and push forward agendas that resonate with developing nations, thereby reinforcing its position as a

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2. Chinese brands commanded 75% of India’s smartphone market in 2022, down from 76% in 2021. What would be your strategy to promote and manufacture more of Indian brands in India. Also express your opinion on the impact of iPhone manufacturing in India. (10 Marks)

Ans 2.

Introduction:

The dominance of Chinese smartphone brands in the Indian market, commanding a substantial 75% share in 2022, highlights the challenges faced by Indian manufacturers in their home territory. While this slight decline from 76% in 2021 indicates a potential shift in market dynamics, there is a significant

 

3. Read the following case study carefully and then answer the questions that follow:

The concept of product patent drugs for pharmaceutical products is likely to make life saving medicines beyond the reach of the poor and deprived sections of society around the world. A number of African countries have been worst hit by the specter of AIDS. CIPLA an Indian pharmaceutical company, has offered to market anti aids medicine, at one fourth the cost of what  is  made by  global  pharmaceutical  firms.  However, due to  product  patent  laws, substantial controversy has been generated all over the world due ethical grounds.

1. In your opinion is it right to deprive the needy sections of the society of the latest scientific inventions crucial for saving human life. (5 Marks)

Ans 3a.

Introduction:

The ethical dilemma presented by product patents in the pharmaceutical industry highlights a critical conflict between intellectual property rights and the accessibility of life-saving medicines. As companies like CIPLA offer cost-effective solutions to global health crises, such as AIDS in Africa, the debate intensifies over whether patent laws protect innovations or hinder access to essential drugs for the most vulnerable populations. This case encapsulates a fundamental question: should the needy be deprived of critical scientific advancements that could save lives due to

1. Suggest a strategy how this problem can be solved so that every person on the planet can get access to affordable medicine.? (5 Marks)

Ans 3b.

Introduction:

The challenge of ensuring universal access to affordable medicines is complex and multifaceted, requiring a cohesive strategy that addresses economic, legal, and ethical dimensions. While the need for innovative pharmaceutical developments remains, the imperative to make these innovations accessible to all, especially the underprivileged and those in developing countries, is equally crucial. A comprehensive strategy would not only involve reforms in patent laws but

 

Manpower Planning, Recruitment and Selection

September 2024 Examination

 

 

1. “E-recruitment is one of the modern channels of recruitment”. Do you agree with this statement? Why or why not? (10 Marks)

Ans 1.

Introduction

E-recruitment, or electronic recruitment, has revolutionized the traditional methods of hiring by leveraging digital platforms to attract, assess, and onboard talent. With the advent of the internet and technological advancements, organizations increasingly turn to e-recruitment as a primary means of sourcing candidates. This shift is driven by the need for efficiency, broader reach, and cost-effectiveness. E-recruitment encompasses various online tools and platforms, including job boards, company websites, social media, and recruitment software. These tools facilitate a seamless, streamlined recruitment process that can be customized to meet specific organizational needs. The

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2. Career Anchors play vital role while deciding the career choices. Give your inputs and explain in detail. (10 Marks)

Ans 2.

Introduction

Career anchors, a concept introduced by Edgar Schein, are intrinsic motivators that shape an individual’s career decisions and development. These anchors are fundamental elements that define a person’s self-concept and values in the context of their career. Understanding one’s career anchor can lead to greater job satisfaction, career success, and personal fulfillment. As individuals progress through their careers, their anchors become more evident, guiding their choices and preferences. Recognizing and aligning career choices with these anchors is crucial for both individuals and

 

3. Human Resource is a valuable asset of the organization. It can make or break the organization.
4. Performance Appraisal is very sensitive and close to the heart of every employee. So, appraisals need to be done with utmost care. What challenges a manager might face while appraising the performance of his team members? (5 Marks)

Ans 3a.

Introduction

Performance appraisals are a critical component of human resource management, as they significantly impact employee morale, motivation, and career development. These evaluations, when conducted effectively, can drive organizational success by aligning individual performance with corporate goals. However, the appraisal process is fraught with challenges that managers must

 

Marketing of Financial Services

September 2024 Examination

 

 

Q1. If a Bank want to categorize various Insurance Services for its various of Clients including HNI to Middle Income Groups as well as from Youth to Senior Citizen. In what direction respective Banks can demarcate Insurance Plans into various Types? Explain different Types of Insurance Plans fragmentation by Commercial Banks towards its Clients.  (10 Marks)

Ans 1.

Introduction

In today’s diverse financial landscape, commercial banks play a pivotal role not only in offering traditional banking services but also in providing tailored insurance solutions to their varied client base. This segmentation of insurance services is crucial as it aligns with the specific needs and risk profiles of different customer segments, ranging from high-net-worth individuals (HNIs) to middle-income groups, and from the youth to senior citizens. As financial institutions continue to evolve, the categorization of these insurance services by banks becomes a strategic approach to enhance customer satisfaction and retention. This essay explores how commercial banks can segment their insurance offerings and the different types of insurance plans suited to their distinct client demographics, focusing on maximizing relevance and accessibility for eac

 

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Q2. If a Scheduled Commercial Bank is opening its New Branch at Tier II City. Its conducting a Market Research with instrumental of respective 8 important P’s Factors of Marketing of Bank – Financial services. Kindly elaborate those any important 6 P’s from Marketing Head pt. of view. (10 Marks)

Ans 2.

Introduction

As scheduled commercial banks expand their footprint into Tier II cities, the application of marketing principles tailored to the local demographic and economic landscape becomes crucial. The traditional marketing mix, extended in the context of services marketing, includes a variety of factors that are vital for effectively positioning and delivering financial services. Specifically, the eight P’s of service marketing provide a comprehensive framework that can be instrumental for a bank’s new branch to establish a strong presence and competitive advantage. This essay delves into six of these critical P’s—Product, Price, Place, Promotion, People, and Process—from the perspective of a Marketing Head, illustrating how they can be strategically implemented to

 

Q3a. If a Senior Professional Aged 55 is planning for his retirement, what important 3-4 factors to be pondered upon from his Age 55 to 60 last 5 Years? Elaborate Paradigm. (5 Marks)

Ans 3a.

Introduction

Planning for retirement is a crucial phase in one’s life, especially in the final years leading up to it. For a senior professional aged 55, contemplating retirement at 60, several key factors must be evaluated to ensure a smooth transition from working life to retirement. This process involves strategic financial planning, health considerations, lifestyle adjustments, and social engagement strategies to maintain a fulfilling life post-retirement. The last five years before retirement are particularly critical,

 

Q3b. In case if a research agency is trying to understand particular geographical Marketing environment for Financial Services Marketing, which particular factors it would ponder upon at Foundation level? Kindly elaborate.  (5 Marks)

Ans 3b.

Introduction

Understanding the geographical marketing environment is pivotal for any financial services entity planning to expand or enhance its presence in a particular region. A research agency tasked with this responsibility must delve into various foundational factors that can significantly influence the success of marketing strategies. These factors encompass demographic trends,

 

Marketing Strategy

September 2024 Examination

 

 

Pack & Voyage is a rising online retailer specializing in innovative and stylish luggage solutions for the modern traveler. They offer a curated selection of high-quality suitcases, backpacks, duffel bags, and travel accessories designed for functionality, durability, and a touch of contemporary flair.

Pack & Voyage leverages a mix of online and offline marketing tactics. Their strategy includes:

Social Media Marketing: Active presence on Instagram and Facebook showcasing product features, travel inspiration, and user-generated content.

Influencer Marketing: Partnering with travel bloggers and social media personalities to promote their products and reach a wider audience.

Content Marketing: Creating blog posts and articles offering travel tips, packing hacks, and product reviews.

Paid Advertising:  Utilizing targeted online advertising campaigns to reach specific customer segments.

Email Marketing: Engaging with customers through email newsletters with product updates, promotions, and travel inspiration.

Physical Retail Presence: Limited partnerships with select travel-focused retail stores to showcase products and offer a tangible touchpoint.

Challenges:

The luggage industry is highly competitive, with established brands and budget retailers vying for market share. Pack & Voyage needs to differentiate their brand and showcase their unique value proposition more effectively.

 

While their social media presence is active, they might not be weaving a compelling brand story that resonates with target travelers. Connecting emotionally with the audience beyond product features is crucial.

Pack & Voyage is a relatively new player compared to established brands. Building brand awareness and recognition requires a more strategic and integrated marketing approach.

Their current strategy focuses more heavily on online channels. Developing a more seamless omnichannel experience that integrates online and offline touchpoints can enhance customer engagement and brand perception.

While they utilize online advertising, leveraging customer data effectively for personalization and targeted campaigns can improve conversion rates and overall marketing effectiveness.

Pack & Voyage has a strong foundation with its focus on innovative and stylish luggage. To accelerate growth and gain a competitive edge, they need to refine their marketing strategy by focusing on brand storytelling, building awareness, and creating a seamless omnichannel experience. By harnessing the power of data and personalization, Pack & Voyage can position itself as the go-to brand for discerning travelers seeking a blend of functionality, style, and an exceptional travel experience.

(You can make necessary assumptions wherever applicable while answering the questions)

Q1. Explain various stages of the evolution of marketing and relate every stage with the Pack & Voyage Business.    (10 Marks)

Ans 1.

Introduction

Marketing has evolved significantly through the decades, transitioning from a basic exchange system to a complex, multifaceted strategic function that underpins business success. This evolution can be segmented into various stages, each reflecting broader economic, technological, and social shifts. For Pack & Voyage, an emerging online retailer specializing in innovative luggage solutions, understanding and integrating these stages into their strategy is crucial for differentiation and market penetration. As the company maneuvers through the competitive landscape of

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Q2. Explain the 7P’s of Marketing for the brand Pack & Voyage. (10 Marks)

Ans 2.

Introduction

The 7P’s of marketing, an extension of the original 4P model, include Product, Price, Place, Promotion, People, Process, and Physical Evidence. This expanded marketing mix provides a comprehensive framework for addressing the multiple facets of marketing strategy in a more detailed and customer-centric manner. For Pack & Voyage, a dynamic online retailer specializing in stylish and functional travel luggage, effectively applying the 7P’s can significantly enhance its market position and brand perception. This approach not only aligns with traditional marketing principles but also incorporates modern consumer demands and service expectations.

 

 

Q3a. As a consultant to the company, explain the 5P’s of strategy for Pack & Voyage to the management. (5 Marks)

Ans 3a.

Introduction

The 5P’s of strategy—Plan, Ploy, Pattern, Position, and Perspective—are essential components for defining and executing a business strategy. These elements, conceptualized by Henry Mintzberg, provide a comprehensive framework for businesses to analyze and refine their strategic approach. For Pack & Voyage, an innovative online retailer in the travel luggage market, adopting these 5P’s can help the company strengthen its strategic positioning, adapt to competitive challenges, and align its operations with long-term business goals. This report outlines actionable strategies within the framework of the 5P’s to guide Pack & Voyage toward

 

1. b) As a consultant, explain the concept of Segmentation and Target Market for the brand Pack & Voyage. (5 Marks)

Ans 3b.

Introduction

In the competitive landscape of travel luggage, understanding and effectively implementing market segmentation and target marketing are crucial for brand success. Segmentation involves dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics. Target marketing then involves selecting specific segments to focus marketing efforts on. For Pack & Voyage, an innovative online retailer specializing in stylish

 

Operations and Supply Chain Strategies

September 2024 Examination

 

 

1. Mr. Ranga is a store manager at Pmart Ltd one of the leading retail firm. To penetrate the market, he was using a low-price strategy. Due to competition, he also plans to use technology in the supply chain to reduce the cost. In such a scenario, every business requires some competitive edge to sustain in the market. Discuss different supply chain drivers with Mr. Ranga that ultimately helps Mega Mart to enable the entire supply chain. (10 Marks)

Ans 1.

Introduction

In the ever-evolving landscape of retail management, firms like Pmart Ltd face the dual challenges of intense market competition and the continuous need for innovation in operational strategies. The implementation of a low-price strategy has traditionally been a potent tool to attract price-sensitive consumers, but as market saturation grows, this approach alone may no longer suffice. Mr. Ranga, as a store manager at Pmart Ltd, recognizes the necessity to enhance the company’s competitive edge by integrating technology within their supply chain operations. This strategic shift aims not only to maintain Pmart’s market position but also to streamline operations and reduce costs. Exploring the different drivers of the supply chain will provide Mr. Ranga with valuable insights into how each component can be optimized to support Pmart Ltd’s overarching goals,

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2. Your artisanal ice cream company produces small batches of unique flavours sold in local shops. A large supermarket chain wants to carry your top five flavours nationwide, requiring a consistent and high volume of production. Considering your current small-batch production process, how would you adapt to fulfill this order? Would you switch to a mass production or continuous production process, or choose another method? Explain your decision, taking into account factors such as maintaining product quality, scaling up production, cost efficiency, and logistical challenges in distributing your ice cream across a national market. (10 Marks)

Ans 2.

Introduction

Transitioning from a small-batch production model to meeting the demands of a national supermarket chain represents a significant leap for any artisanal ice cream company. This expansion not only entails scaling production processes but also maintaining the unique quality and appeal that defined the product’s success at a local level. The prospect of having our top five flavors distributed nationwide offers a tremendous growth opportunity, yet it comes with challenges that need careful strategic planning. Key considerations include choosing the right production method, ensuring consistent product quality, achieving cost efficiency, and overcoming logistical hurdles. The decision between adopting a mass production or continuous production approach—or potentially

 

 

3. Nikaa Ltd is leading e commerce company sells beauty, wellness and fashion products through its website, mobile app, and over physical stores. Company holds items bought directly from manufacturers in its warehouses, where they are supplied whenever there are online or offline purchases. Due to high demand company is not able to concentrate on the core business. E-commerce business has experienced significant growth, leading to challenges in managing inventory, order fulfilment, and timely deliveries. You are considering partnering with a third-party logistics provider to handle these logistics functions.
4. How would you evaluate the decision to outsource to a 3PL? Discuss the potential benefits and risks, including cost savings, efficiency improvements, loss of direct control over logistics, and potential impacts on customer satisfaction. (5 Marks)

Ans 3a.

Introduction

As Nikaa Ltd navigates the complexities of its expanding e-commerce operations, the consideration to outsource logistics functions to a third-party logistics (3PL) provider comes into focus. This strategic decision could potentially streamline operations, focusing more on core business areas like product development and customer engagement. However, the shift also presents risks and challenges, particularly in relinquishing control over the logistics processes. Evaluating both the

 

 

1. What criteria would you use to select a 3PL provider, and how would you ensure a smooth transition to maintain service quality during this change? (5 Marks)

Ans 3b.

Introduction:

Selecting the right third-party logistics (3PL) provider is crucial for Nikaa Ltd to ensure that outsourcing logistics functions leads to enhanced efficiency and customer satisfaction. The selection criteria must be comprehensive and strategic to identify a partner that aligns with the company’s operational needs and goals. Ensuring a smooth transition while maintaining service quality involves meticulous planning, clear communication, and robust performance monitori

 

Organisation Culture

September 2024 Examination

 

 

1. Examine how Hofstede’s Cultural Dimensions influence an organisation’s internal practices and employee behaviours. Discuss the implications of high vs. low Power Distance and Individualism vs. Collectivism on organisational communication and teamwork, using examples from multinational corporations? (10 Marks)

Ans 1.

Introduction

Organizational culture, the collective behavior and underlying values within a company, is significantly shaped by the national cultures where the organization operates. One of the most influential frameworks for understanding this impact is Hofstede’s Cultural Dimensions, which explains how culture influences workplace values. Specifically, dimensions such as Power Distance and Individualism vs. Collectivism play crucial roles in molding internal practices and employee behaviors. This essay explores how these cultural dimensions influence organizational communication and teamwork. By examining multinational corporations, we can see how these cultural underpinnings lead to

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2. Using Handy’s Organisational Culture Model, evaluate how the typology of culture (Power Culture, Role Culture, Task Culture, and Person Culture) within an organisation influences its operations, employee engagement, and strategic agility. Provide an example of an organisation for each type of culture discussed, highlighting the impact of culture on the organisation’s success and challenges. (10 Marks)

Ans 2.

Introduction

Organizational culture significantly shapes the way an organization operates, influences employee engagement, and determines its strategic agility. Charles Handy’s Organizational Culture Model presents a framework that categorizes organizational cultures into four distinct types: Power, Role, Task, and Person. Each type of culture has unique characteristics that impact various aspects of organizational life

 

3. FinTech Innovators, a prominent player in the financial technology sector, finds itself at a pivotal moment of organisational evolution. Historically entrenched in a Role Culture characterized by rigid hierarchies and defined job roles, the company has embarked on a transformative journey towards adopting a Task Culture. This strategic shift is motivated by the recent acquisition of a startup specializing in financial analytics, a move that not only diversifies FinTech Innovators’ portfolio but also introduces a cultural amalgamation challenge.

This transition aims to foster a more flexible and responsive organisational environment, conducive to innovation and enhanced customer service. However, the path is fraught with potential pitfalls, reminiscent of historical integration failures such as the ill-fated merger between Burger Chef and General Foods. These examples serve as cautionary tales, highlighting the critical importance of careful cultural integration to avoid operational inefficiencies and lost market potential.

The task at hand for FinTech Innovators involves devising a comprehensive plan to seamlessly blend the traditional Role Culture with the more agile and collaborative Task Culture of the acquired startup. Key to this process is strategic communication, ensuring that all employees are aligned with the new cultural direction and understand their roles within it. Leadership plays a crucial role in this transformation, tasked with modelling the desired behaviours and fostering an environment of openness and adaptability.

To ensure the effectiveness of this cultural shift, FinTech Innovators must establish clear metrics for success. These include enhanced organisational performance indicators such as market  share growth,  product  innovation  rates,  and  customer satisfaction  levels.  Equally important is measuring employee engagement and satisfaction, as these are critical barometers of internal acceptance and assimilation of the new culture.

In summary, FinTech Innovators stands on the brink of a significant cultural transformation. By learning from past merger challenges and meticulously planning the integration of diverse cultures, the company aspires to not only navigate this transition successfully but also to emerge as a more innovative, agile, and market-responsive entity.

1. How should FinTech Innovators approach the integration of the newly acquired startup’s Task Culture to enhance its strategic agility without diluting the core values that have underpinned its success in a Role Culture environment? (5 Marks)

Ans 3a.

Introduction

FinTech Innovators stands at a transformative juncture, aiming to integrate a Task Culture from a recently acquired startup into its existing Role Culture framework. This strategic move seeks to enhance agility and innovation while preserving the core values that have been fundamental to its success. The challenge is to blend these cultures effectively, ensuring a seamless transition that capitalizes on the strengths of both

1. Considering the historical challenges faced by companies like Burger Chef and General Foods during their cultural integration processes, what specific strategies should FinTech Innovators employ to ensure a seamless cultural merger, thus avoiding similar pitfalls and ensuring employee engagement and satisfaction? (5 Marks)

Ans 3b.

Introduction

The integration of diverse organizational cultures presents significant challenges, as evidenced by the struggles of companies like Burger Chef and General Foods. For FinTech Innovators, the merger with a startup requires not only blending distinct cultures but also ensuring this process fosters employee engagement and satisfaction. Learning from past integration failures, FinTech Innovators must adopt specific strategies to avoid similar pitfalls and achieve a seamless cultural merger.

Concept and Applicatio

 

Organisational Theory, Structure and Design

September 2024 Examination

 

 

1. Analyze the utility of a line structure in an organisation. Explain which types of companies would prefer this structure. Evaluate the pros and cons of this structure. Give examples as required. (10 Marks)

Ans 1.

Introduction

In the realm of organizational management, the choice of structure significantly influences an organization’s effectiveness and operational dynamics. One of the simplest and oldest forms of organizational structures is the line structure, also known as line organization. This structure is distinguished by its clear, direct lines of authority and responsibility, flowing from the top management to the lowest echelons. Its simplicity makes it particularly appealing for certain types of businesses that require a highly centralized form of management. In this analysis, we will delve into the utility of

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2. It is said that there is no magic formula for choosing the correct organizational structure. However, its suitability should be determined based on certain features. Evaluate the importance of each feature and add suitable examples wherever needed. (10 Marks)

Ans 2.

Introduction

Organizational structure serves as the backbone of a company, delineating the workflow, communication channels, and authority lines that allow it to function effectively. While there is no one-size-fits-all model, selecting the most appropriate structure is crucial for facilitating operational efficiency and meeting strategic goals. This selection process involves a careful evaluation of several key features

 

3. The external environment of a business is measured by a system called the PESTLE analysis which gives a holistic overview of all the associated contextual aspects influencing it. In the above context, explain with the help of suitable examples:
4. Evaluate the different relevant concepts of the external environment that help in strategy building. (5 Marks)

Ans 3a.

Introduction

PESTLE analysis is an indispensable tool for understanding the external environment of a business, comprising Political, Economic, Social, Technological, Legal, and Environmental factors. By examining these dimensions, organizations can gain comprehensive insights into the external influences that impact their operations and strategic planning. This analysis aids businesses in navigating

 

1. Discuss the systems or approaches through which information can be collected regarding the external environment. (5 Marks)

Ans 3b.

Introduction

Understanding the external environment is pivotal for businesses aiming to remain competitive and adaptive. Gathering relevant information about external factors requires systematic approaches and tools. These systems facilitate comprehensive data collection and analysis, enabling organizations to anticipate changes and adjust their strategies accordingly. By employing a variety of methods to monitor and analyze external influences, businesses can derive actionable insights that contribute

 

Performance Management System

September 2024 Examination

 

 

1. Carspares Ltd is a four-wheeler spare parts company which was founded in 2020. The company has 200 employees and provides online spare parts (example car engine parts, windows, second hand accessories etc.) for vehicles across India. Recently the company has also opened 4 showrooms in key locations in India for offline sale of vehicle spare parts. You are the HR Manager of the company and you need to prepare an HR Score Card consisting of four key HR objectives and performance indicators.   (10 Marks)

Ans 1.

Introduction

Carspares Ltd, a prominent player in the four-wheeler spare parts market in India, has been providing a wide range of vehicle components, from car engine parts to second-hand accessories, since its inception in 2020. The company has seen significant growth, recently expanding its operations by opening four showrooms in key locations to cater to the offline market. With a workforce of 200 employees, Carspares Ltd recognizes the importance of an effective Performance Management System (PMS) to ensure the alignment of HR objectives with the company’s strategic goals.

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2. Anandan works as a Sales Executive in a Shoe manufacturing company. He has been working in the company since the past 14 months. His performance appraisal process has commenced and he is being rated with the BARs method. Using the Behaviourally Anchored Rating Scale (BARs) prepare a format that covers the criteria of “Customer Service” and “Listening to the customer”.    (10 Marks)

Ans 2.

Introduction

The Behaviourally Anchored Rating Scale (BARS) is a performance appraisal method that combines elements of traditional rating scales and critical incidents to provide a more objective and precise evaluation of employee performance. For Anandan, a Sales Executive at a shoe manufacturing company, using BARS can help ensure that his performance is assessed fairly and accurately. This method involves identifying key performance dimensions and creating specific behavioral statements that

 

3. Prepare 2 performance objectives each using the SMART principles for the following job profiles
4. Admin Manager in a company in the hotel industry. (5 Marks)

Ans 3a.

Introduction

In the dynamic hotel industry, an Admin Manager plays a crucial role in ensuring smooth operations and excellent service delivery. Setting performance objectives using the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) principles can help Admin Managers achieve their goals effectively. These objectives provide clear direction and a framework for assessing progress, ultimately leading to improved efficiency and guest satisfacti

 

Procurement Management

September 2024 Examination

 

 

1. GeoLinks is a medium-sized  supply  chain  management  company that  operates  in  e- commerce industry. Describe the evolution of e-procurement, including its various stages and technological advancements and explain how understanding this evolution can guide GeoLinks in developing a robust e-procurement strategy. Also, recommend pricing models that GeoLinks can adopt to ensure competitiveness and profitability in the e-procurement marketplace.   (10 Marks)

Ans 1.

Introduction

E-procurement, a digital solution that streamlines the procurement process through automation and web-based applications, has evolved significantly over the past few decades. Initially, the concept was merely focused on automating the purchase of goods and services to enhance efficiency. Over time, however, it has transformed into a complex, integrated system that not only optimizes cost but also fosters strategic supplier relationships and enhances data analytics capabilities. For companies like GeoLinks, which operate within the dynamic e-commerce industry, understanding the progression

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2. XYZ Infra is a construction company specializing in large-scale infrastructure projects. The company often engages in contracts with government agencies to build roads, bridges, and public facilities. Evaluate the factors that XYZ Infra should consider when determining its pricing strategies to manage and negotiate government influences on pricing while maintaining a fair and mutually beneficial partnership. Also, suggest a contingency plan and contractual clauses that XYZ Infra should include to mitigate risks associated with contract cancellations and unexpected project disruptions. (10 Marks)

Ans 2.

Introduction

XYZ Infra, a construction company specializing in large-scale infrastructure projects, frequently engages with government agencies, a partnership that requires astute management of complex pricing strategies. Given the public nature of their projects and the inherent financial scrutiny involved, determining effective pricing strategies is critical. These strategies must reflect the dual objectives of compliance with government regulations and the achievement of business profitability. Additionally, the unpredictable nature of large-scale projects necessitates robust risk management practices. Therefore, XYZ Infra must carefully consider several key factors to devise a pricing strategy

 

 

3. GeoTronics is a multinational electronics company that sources components and materials from various countries for its manufacturing operations. It wants to source a wide range of products from multiple suppliers of south Asia and distribute them to various markets in the gulf.
4. Explain the legal authority and responsibilities of a purchasing manager and discuss the importance of ethical considerations in global sourcing decisions for GeoTronics. (5 Marks)

Ans 3a.

Introduction

GeoTronics, a multinational electronics company, faces complex challenges in sourcing components from South Asia for distribution in the Gulf markets. The role of a purchasing manager in this context is pivotal, encompassing not only the management of procurement processes but also adherence to legal and ethical standards. These standards are crucial in ensuring sustainable

 

1. Describe different methods of global sourcing that GeoTronics can adopt to procure products from international suppliers and outline the factors that they should consider when evaluating potential global suppliers. (5 Marks)

Ans 3b.

Introduction

Global sourcing is a strategic decision for companies like GeoTronics, which aims to optimize its supply chain by procuring components from international markets. Adopting varied sourcing methods not only diversifies the supplier base but also mitigates risks associated with supplier dependency. For GeoTronics, each sourcing method requires careful consideration of several factors to ensure

 

Brand Management

September 2024 Examination

 

 

Rajiv Mehra, a passionate entrepreneur with a background in fashion and retail, is planning to start a retail chain business specializing in ethnic wear from various regions of India. His vision is to create a brand that brings the richness of Indian culture to the forefront through beautifully crafted ethnic garments.

The business aims to be a leading retail chain offering a wide range of ethnic wear for men, women, and children. The stores will be located in major cities and towns across India, catering to both everyday wear and special occasions like weddings and festivals.

 

Products:

Sarees:

Kanjivaram from Tamil Nadu (Price: ₹2,000 – ₹20,000) Banarasi from Uttar Pradesh (Price: ₹3,000 – ₹25,000) Paithani from Maharashtra (Price: ₹5,000 – ₹30,000) Chanderi from Madhya Pradesh (Price: ₹1,500 – ₹10,000)

 

Salwar Kameez:

Phulkari from Punjab (Price: ₹1,500 – ₹8,000) Bandhani from Gujarat (Price: ₹1,000 – ₹6,000) Chikankari from Lucknow (Price: ₹2,000 – ₹15,000)

 

Lehengas:

Zardozi from Rajasthan (Price: ₹10,000 – ₹50,000) Mirror work from Gujarat (Price: ₹5,000 – ₹30,000)

Kashmiri embroidery from Jammu and Kashmir (Price: ₹8,000 – ₹40,000)

 

Kurtas and Sherwanis:

Handloom kurtas from West Bengal (Price: ₹1,500 – ₹10,000) Silk sherwanis from Karnataka (Price: ₹5,000 – ₹30,000)

Accessories:

Dupattas, stoles, and shawls with regional embroidery (Price: ₹500 – ₹5,000)

Traditional jewellery and footwear (Price: ₹1,000 – ₹10,000)

 

Segmentation, Targeting, and Positioning (STP):

Demographic: Age: 18-60 years Gender: All genders

Income: Middle to upper-middle class

Occupation: Working professionals, homemakers, students, and business owners

 

Psychographic:

Lifestyle: Fashion-conscious, culturally inclined, and socially active individuals

Interests: Traditional fashion, cultural events, and heritage crafts

 

Behavioral:

Purchase Behavior: Regular shoppers of ethnic wear, occasional buyers for special events

Usage: Daily wear, festive wear, and wedding wear

The business targets urban and semi-urban middle to upper-middle-class consumers who appreciate traditional Indian attire. These customers value quality, craftsmanship, and cultural authenticity. The brand will also cater to NRIs and international customers through an online store.

However, Rajiv is facing several dilemmas regarding the brand name, logo, domain name, and other branding challenges. He hires you as a consultant to address challenges in the area of Branding.

 

You can make necessary assumptions while answering the questions.

 

Q1. As the brand consultant, you’ve been tasked with developing various brand elements, including the brand name for Rajiv Mehra’s business. Elaborate with the reasoning of various elements that you will suggest Rajiv.   (10 Marks)

Ans 1.

Introduction

In the vibrant landscape of ethnic wear, the creation of a brand that encapsulates the essence of India’s rich cultural tapestry is both exciting and demanding. As a consultant for Rajiv Mehra’s upcoming retail chain, the primary task is to develop brand elements that not only resonate with the target market but also reflect the authenticity and diversity of Indian ethnic wear. These elements include the brand name, logo, and visual identity, each playing a pivotal role in establishing the brand’s presence in the market. A well-crafted brand name should serve as a cultural ambassador, while the logo and other visual components must complement and enhance the brand’s narrative

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Q2. Create and explain the brand resonance model for Rajiv’s Business covering six brand building blocks.  (10 Marks)

Ans 2.

Introduction

Building a brand that resonates deeply with consumers is crucial for the success of any business, especially in the culturally rich and competitive market of ethnic wear in India. For Rajiv Mehra’s venture, “Vastram,” developing a strong brand resonance is essential to differentiate it from competitors and foster customer loyalty. The brand resonance model provides a structured approach to achieving this, focusing on developing relationships with customers through a series of logically connected steps. These steps, known as brand building blocks, include brand salience, brand performance, brand imagery, brand judgments, brand feelings, and brand resonance itself. Each of

 

Q3. As a brand in charge, explain to your team the given points:

1. Explain five levels of product for the business. (5 Marks)

Ans 3a.

Introduction

Understanding the five levels of product is essential for our team as it enables us to deliver value that exceeds customer expectations and enhances their overall experience with “Vastram.” Each level adds a layer of value that transforms the basic product into a comprehensive solution that addresses various consumer needs and desires. As we gear up to market our unique line of ethnic wear, it’s crucial to recognize these levels to ensure that our products are not just purchased but

 

 

 

1. What are the various types of risk that consumers may perceive while buying and consuming the product from Rajiv’s Business? (5 Marks)

Ans 3b.

Introduction

In the realm of consumer behavior, perceived risk plays a critical role in the decision-making process, particularly in sectors like ethnic wear where both emotional and financial investments are significant. For “Vastram,” understanding the types of risks that consumers may perceive when buying and consuming our products is vital to tailor our strategies effectively. Addressing these concerns

 

Capital Market and Portfolio Management

September 2024 Examination

 

 

Q1. There are different users of financial statements like supplier, customer, investors etc. It is very necessary to check all financial statements & to do proper analysis before taking any business decision. Fundamental analysis is very helpful to understand company’s financial status. Elaborate different types of fundamental analysis which are necessary while taking any kind of business decision.  (10 Marks)

Ans 1.

Introduction

In the complex landscape of business and investment, financial statements serve as crucial tools for various stakeholders including suppliers, customers, and investors, to understand a company’s financial health and make informed decisions. Fundamental analysis, a cornerstone of financial evaluation, scrutinizes economic, financial, and other qualitative and quantitative factors. This method provides a deep dive into a company’s condition and market value, beyond what raw financial data might suggest. It involves a series of techniques designed to assess the intrinsic value of securities, predict future financial performance, and determine the overall

 

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Q2.An efficient market is one that rapidly and completely possesses all the information related to the prices of the assets. In this market, stock prices cannot be change with rumors’ that are not verified by investors.  Efficient market theory is classified in to four categories elaborate it.      (10 Marks)

Ans 2.

Introduction

The concept of market efficiency is foundational in the field of financial economics, reflecting the extent to which stock prices reflect all available information. According to the Efficient Market Hypothesis (EMH), if a market is efficient, current stock prices are the best reflection of the information available and securities are always traded at their fair value. This means that it is impossible for investors to either purchase undervalued stocks or sell stocks for inflated prices. Therefore, consistent outperformance of the market, when adjusted for risks, should be more about luck than skill. The EMH is divided into several categories, each assuming different

 

Q3a. Suppose the expected return from the market is 15%. The risk free rate is 5% & beta for the stock is 1.5. Find the expected return for the stock.   (5 Marks)

Ans 3a.

Introduction

In investment theory, understanding how to calculate the expected return of a stock using the Capital Asset Pricing Model (CAPM) is fundamental. CAPM provides a framework that links the risk associated with a particular stock relative to the market, and the expected return on the stock. This model is particularly useful for investors who want to determine if a security offers a reasonable expected return for its level of risk. Given the market parameters such as the expected

 

1. Capital Asset Pricing Model is a financial model used to rate risky securities, which examine the link between risk & return. CAPM helps to calculate the expected rate of return for an asset or investment. But CAPM have some disadvantages explain those limitations. (5 Marks)

Ans 3b.

Introduction

The Capital Asset Pricing Model (CAPM) is a cornerstone of modern financial theory that offers a method to assess the relationship between risk and expected return in financial markets. This model has been extensively used by finance professionals to set prices for individual securities or to

 

Compensation & Benefits

September 2024 Examination

 

 

Case study.

Aztec Shoe Industries Pvt Ltd is a medium scale shoe factory manufacturing shoes exclusively for the export sector. It has two plants, one in Pune, Maharashtra and the other in Hosur, Tamil Nadu.

The year 2015 was not very good for the company as export orders were scarce and both the plants were operating at much less than full capacity. However, in the beginning of

2016, in March there was good news at last as the company was awarded a big contract to manufacture nearly 5 lakh pairs for a European company and as a result of this order, both the plants started working at full capacity again. However, in July 2016 when only about

50% of the order was executed, disaster struck, as the company received news that the

European client had declared bankruptcy and the order was cancelled.

To overcome the situation, the MD of Aztec, Mr Azad, directed the sales team to procure additional orders on a war footing and also declared that a 20% salary cut will be carried out for all employees (including the MD himself) in the organization for the next three months. He left the implementation of this wage deduction policy, to the General Managers of both the plants.

1. How the Pune Plant handled the Wage deduction Issue

After receiving the wage deduction policy instruction from the MD, the GM of this plant, Mr Murthy invited the General Secretary (GS) of the Union Mr Mehta for a meeting. Then, he appraised Mr. Mehta regarding the situation which had forced the Company

Management to declare a 20% across the board wage-cut for all the employees in the plant. He also requested Mr Mehta to convince the workmen regarding the necessity of this unfortunate action.

Following this meeting, the Union GS, Mr. Mehta addressed all the workmen together and discussed the gist of the conversation that he had with the General Mgr and also conveyed the GM’s request for cooperation from all concerned.

Later, the GM (Mr Murthy), issued a notice addressing the employees which was pasted on the Main Notice Board and on all prominent places inside the plant. This notice was as follows:-

 “It is hereby brought to the notice of all employees that due to the unprecedented financial crisis that our company is facing, the Management is constrained to declare a 20% across the board wage deduction for the next three months. The situation will be reviewed after that period and if the situation improves, later, the deducted money will be returned with interest to everyone.”

A.1) How the Workmen reacted to this Wage-Cut in the Pune Plant

This curt notice pasted on the notice board generated a lot of discussion among the workmen and most were not convinced that the situation was so bad that a 20% wage-cut needed to be imposed and that too at a time when the festival season was approaching. Many also felt that the company may be taking advantage of a bad situation to deny the workmen their dues. However, there were some, very few workmen who appreciated the fact that the management had opted for a general pay-cut and had not resorted to a lay-off.

A.2 Industrial Relation scenario during those three months period

The number of cases of workmen indiscipline was far more during this 3 month period than during the preceding months. Confrontation between the workmen and the management became almost a daily affair, absenteeism was much higher than previous and in general the quality of the production deteriorated. In general, the whole industrial

relation scenario deteriorated and naturally the production of the plant suffered. Apart from these, there were also cases of sabotage and surprisingly cases of pilferage were also much higher during this period than in the preceding months.

1. B) How the Hosur Plant handled the Wage deduction Issue

 

The General Manager of the Hosur plant (Mr Sukhbir), also invited the General Secretary of the plant and also the most important office bearers for a presentation by his team explaining why this pay-cut was required vis-à-vis the company’s financial position. The basic idea was to convince the Union office bearers that i) this action was unavoidable, given the company’s financial position and ii) this pay-cut was only a temporary affair.

The GM also instructed his Sr Mgrs to interact with the workmen under them and explain the logic behind this unfortunate decision. In this way, the GM ensured that the rank and file understood and was convinced about the necessity of this pay-cut decision.

B.1) How the Workmen reacted to this Wage-Cut in the Pune Plant

Due to methods employed by Mr Sukhbir to explain why this action was necessary, unlike the workmen of the Pune plant, the majority of the workmen were convinced about the veracity of this action. They also felt that they also should cooperate with the management to tide-over this difficult period and so extended their cooperation.

B.2 Industrial Relation scenario during those three months period

Surprisingly, cases of indiscipline actually reduced during the three month’s period. Absenteeism during this period actually improved and the production also improved marginally over the previous periods. Cases of sabotage and theft were non-existent.

Q1)  In the Pune plant, how would you explain the “rampant indiscipline” that occurred in those 3 months and can you link the cases of theft with any theory?     (10 marks)

Ans 1.

Introduction

The tumultuous scenario at Aztec Shoe Industries Pvt Ltd, particularly at the Pune plant, presents a quintessential case of how organizational decisions during crises can profoundly impact employee behavior and overall industrial relations. In 2016, the Pune plant experienced a significant upheaval following the management’s decision to implement a 20% wage deduction across all employees as a response to a canceled order and the ensuing financial strain. This decision came at a time when the employees were gearing up for the festival season, adding to their financial pressures. The response from the workforce—ranging from dissatisfaction to outright indiscipline—provides fertile ground for analyzing the psychological and sociological impacts of sudden organizational changes on employee morale and behavior. This

 

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Q2)  In your opinion, what factor (or factors) are responsible for the different ways in which the workmen reacted in the two plants.  (10 marks)

Ans 2.

Introduction

The contrasting reactions of workmen at Aztec Shoe Industries Pvt Ltd’s Pune and Hosur plants to the identical challenge of a wage cut elucidate the profound influence of managerial strategy and workplace culture on employee behavior. This divergence offers a fascinating insight into how similar external stressors can lead to vastly different internal dynamics depending on the leadership approach and communication efficacy. The Pune plant faced significant resistance and negative repercussions following the wage cut announcement, including increased indiscipline and theft. Conversely, the Hosur plant experienced a more positive outcome, with improved discipline and cooperation among the workforce. This disparity suggests that

 

 

Case study.

Vasir joined ABC Metaliks Ltd as an “Office Boy” on 1st April 2022 at a monthly consolidated pay of Rs 6000. On 30th September’22, there was a big fire in the office and Vasir showed exemplary courage in dousing the fire and saving company property. However, he was severely burnt and spent three months in the hospital and rejoined duty on 1st of January’23 only.  In acknowledgement of his courage and bravery, the company promoted him to Jr Clerk at a consolidated salary of Rs 8000/month (Minm Wage was Rs 5500 per mth) from 1st Jan’22.

On 31st March’23, the company declared a bonus of 15%; paid Vasir Rs 7500/- as yearly bonus considering the three months hospitalisation as  “unauthorized” leave.

Q3a. What would be the yearly earnings of Vasir for his bonus calculation? (5 marks)

Ans 3a.

Introduction

Calculating the yearly earnings for Vasir at ABC Metaliks Ltd involves considering various elements such as his base salary, the period he was hospitalized, and the promotion he received after showing bravery during the office fire. Understanding the company’s decision to treat his hospitalization period as “unauthorized” leave will also influence the computation of his bonus, raising significant questions about the fairness and legality of such a classification in the

 

 

Consumer Behaviour

September 2024 Examination

 

 

1. Go to website www.tirabeauty.com. Assume you are the Marketing Manager at Tira which is planning to launch a new line of luxury perfumes for women in the higher middle-class segment – women who want to use big brands but cannot always afford to use them so they buy a mix of highly branded and home-grown luxury perfume brands. You’re aware of the principles of classical conditioning and its potential impact on consumer behavior. How would you apply classical conditioning techniques to create a favorable association between your perfume and positive emotions in potential buyers? (10 Marks)

Ans 1.

Introduction

In the competitive luxury perfume market, leveraging psychological principles can significantly enhance marketing strategies. One effective approach is applying the principles of classical conditioning, a concept originally introduced by Ivan Pavlov. This psychological framework can be instrumental in influencing consumer behavior by associating a product with positive stimuli that evoke desirable emotions. As the Marketing Manager for Tira, the goal is to launch a new line of luxury perfumes targeted at higher middle-class women who aspire to own prestigious brands

 

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2. North India experiences extreme climates – typically states of Rajasthan, MP, UP, Bihar, Jharkhand, Delhi, etc have very hot summers and very cold winters. Many people in these states use air-conditioners in summer and radiation heaters in winter to fight the extremes of climates. Now a major consumer durable company has introduced a combined air- conditioner cum heater so that consumers do not have to buy 2 appliances like the AC and a heater. A single appliance can now work both as an air-conditioner cum heater. Using the model of Diffusion of Innovation explain the different product parameters that will influence the consumer acceptance of the combined air-conditioning cum heating unit. (10 Marks)

Ans 2.

Introduction

In regions like North India, where seasonal temperature fluctuations are extreme, the demand for climate control appliances like air conditioners and heaters is significant. To cater to these needs efficiently, a leading consumer durable company has introduced an innovative solution: a combined air-conditioner and heater unit. This dual-function appliance presents a significant advancement in home climate control technology, promising convenience and cost-efficiency. Understanding the factors that will influence consumer acceptance of this innovative product is crucial. The model of Diffusion of Innovation, developed by Everett Rogers, offers a robust framework for analyzing how new products like this combined unit gain traction among

 

3. Answer the following
4. How would a child influence the choice of product in the family? Take a product of your choice and explain how a marketer can get across to a child in order to make the child influence his/her family to buy that product. (5 Marks)

Ans 3a.

Introduction

Children play a significant role in family purchasing decisions, a phenomenon known as “pester power” or “kidfluence.” Marketers recognize that children can effectively influence their parents’ buying choices, especially in categories like food, entertainment, and technology. By engaging children directly, marketers can indirectly shape the purchasing behaviors of the entire family. This dynamic is particularly evident in the marketing of breakfast cereals, where children are the primary influencers due to their preferences and habits. Understanding

 

1. What is classical conditioning in Consumer Behaviour. Mother’s Recipe has a range of “Ready to Cook” products. It is planning to launch a new category – the favourite Indian Meal called “Khichdi” under the “Ready to Cook” range. There will be a variety of Khichdi’s from different areas of India available to the consumer. How can Mother’s Recipe use the principle of Classical Conditioning to popularize the range of Khichdis it is planning in the market. (5 Marks)

Ans 3b.

Introduction

Classical conditioning is a psychological concept extensively applied in consumer behavior to create favorable associations between a product and desired emotional responses. This principle involves pairing a neutral stimulus (the product) with a positive stimulus that elicits an automatic emotional or physiological response. For Mother’s Recipe, which is set to launch a new “Ready to Cook” range featuring various regional versions of Khichdi, applying classical conditioning can be a strategic move to anchor their products in the comforting and familiar feelings associated

 

 

Corporate Finance

September 2024 Examination

 

 

1. M/s Anuradha Ltd. has a long-term fund requirement of Rs. 45 lacs for putting up a new manufacturing unit.

The following options of funding are available.

1. a) It can raise a perpetual debt @ an interest rate of 9% p.a.
2. b) It can issue bonds of Rs. 100 each, at a discount of 10%. Coupon rate of 6%. Bonds have a term of 5 years.
3. c) Issue Preference shares at a discount of 5%, redeemable at par after 6 years. Rate of Dividend is 8%
4. d) Invest retained earnings to the extent of 50% and take a loan from the bank for the balance at 8.5% interest rate for a period of 4 years. Equity holders expect a return of 15% from the business. Corporate Tax rate is 30%.

Which option would the firm choose? What should be some of the factors that a company should consider while raising Debt from the market (mention any 4 factors) (10 marks)

Ans 1.

Introduction

Corporate finance management is pivotal for companies seeking to expand or enhance their operations through strategic funding options. M/s Anuradha Ltd. faces a decision regarding the optimal source of funding for a new manufacturing unit, requiring a substantial sum of Rs. 45 lacs. The decision involves evaluating different financing methods, each with unique implications on the company’s financial health and operational flexibility. This analysis will delve into the nuances of each available funding option, namely perpetual debt, bond issuance, preference shares, and a mix of retained earnings and bank loans. It will also explore the key factors that influence the choice of debt

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2. Calculate the Cash Cycle for M/s ABC Traders Ltd. which is in the business of buying and selling garments. The following information is available for the firm.

Opening Balances	Amt. Rs.
Inventory	10,000
Debtors	40,000
Creditors	10,000
Closing Balances
Inventory	30,000
Debtors	60,000
Creditors	20,000
Costs Incurred during the year
Total Purchases (50% on credit)	12,00,000
Selling Expenses	80,000
Administrative Expenses	25,000
Total Sales (80% on credit)	15,00,000

 

Assume 360 days in a year.

The average cash cycle in the same industry is around 10 days. Comment on the cash cycle of M/S ABC Ltd. The Finance Manager is looking at the cash collection process critically and wants to reduce the Cash Cycle. What steps would you suggest her as her assistant? (10 marks)      

Ans 1.                                                       

Introduction

The cash conversion cycle (CCC) is a fundamental financial metric that measures the time span between a company’s outlay on raw materials and the receipt of cash from sales of the finished goods. For a trading company like M/s ABC Traders Ltd., which deals in garments, optimizing the CCC is crucial for maintaining liquidity and ensuring operational efficiency. This analysis will calculate the CCC for M/s ABC Traders Ltd. by assessing the duration of inventory holding, debtor collection, and creditor payment periods. The goal is to determine how the company’s current cash management compares to industry norms and to suggest actionable strategies to

 

3a.  Mr. Ramesh wants to plan to fund for his son’s education. He estimates that once his son is 21 years of age, he shall require to make a provision of about Rs. 5,00,000 for his college fees. His son is now 15 years of age. How much shall Mr. Ramesh invest today to make adequate provisions? He is also contemplating to make a fixed investment every year instead of a total investment today. How much should he invest each year to get the same amount of fees?

The current rate of interest is around an average of 8%.    (5 marks)

Ans 3a.

Introduction

Planning for future expenses, such as a child’s education, is a crucial financial goal for many families. Mr. Ramesh, anticipating his son’s college fees of Rs. 5,00,000 when he turns 21, is considering two investment strategies: a lump sum investment today or annual investments. With the current interest rate averaging 8%, Mr. Ramesh needs to determine the appropriate amount to invest under each plan to

 

1. Prepare cash budget of M/s Nirma Ltd. with the following information available.

	Jan. 23	Feb. 23	Mar. 23
Sales	200,000	150,000	265,000
Raw Materials Purchase	160,000	135,000	190,000
Manufacturing Expenses	22,000	15,000	35,000
Selling & Other Expenses	10,000	9,000	10,000

 

Opening Cash balance was Rs. 15000 for Jan. 23. Opening Debtors were Rs. 52500. Sales are typically 75% in cash and 25% credit, which are received in next month. There was a scheduled loan repayment of Rs. 25000 in Feb. 23. All expenses are assumed to be paid for in cash.   (5 marks)

Ans 3b.

 

Introduction

A cash budget is essential for M/s Nirma Ltd. to anticipate and manage its cash flows efficiently across the first quarter of 2023. By assessing monthly sales, purchases, and other operational expenses, this budget will help ensure that the company maintains adequate liquidity to meet its obligations,

 

Cost & Management Accounting

September 2024

 

 

Q1. The following is the summary of the receipts and issues of material in a factory during December 2007. Prepare Store Ledger according to First In First Out Method.

December 2007

• 1.Opening balance 500 units @ Rs.25 per unit
• Issue 70 units
• Issue 100 units
• 8. Issue 80 units
• 13. Received from supplier 200 units @ Rs.24.50 per unit
• 14. Returned to store 15 units @ Rs.24 per unit
• 16. Issue 180 units.
• 20. Received from supplier 240 units @ Rs.24.75 per unit
• 24. Issue 304 units.
• 25. Received from supplier 320 units @ Rs.24.50 per unit
• 26. Issue 112 units
• 27. Returned to store 12 units @ Rs.24.50 per unit
• 28. Received from supplier 100 units @ Rs.25 per unit

It was revealed that on 15th there was a shortage of five units and another on 27th of 8 units.  (10 Marks)

Ans 1.

Introduction

In cost and management accounting, the effective management of inventory is crucial for ensuring that production processes run smoothly and efficiently. One common method used to manage inventory is the First In, First Out (FIFO) method. FIFO operates on the principle that the oldest inventory items are used or sold first, thereby maintaining the flow of goods and minimizing the risk of obsolescence. This method is particularly useful in industries where inventory items are perishable or subject to price fluctuations. The FIFO approach provides a systematic way to track the costs associated with inventory, which in turn helps in accurate financial reporting and cost control. In this context, the FIFO method will be applied to a summary of material receipts and issues in a factory for the month of December 2007. By preparing a store ledger using FIFO, we can determine the cost of

 

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Q2. The anticipated material expense for project D-2 totals Rs. 5,000, with an expected direct labor cost of Rs. 1,000. In the machine shop, it necessitates 20 hours of machining by Machine No. 8 and 6 hours by Machine No. 11. The machine hour rates for Machine No. 8 and Machine No. 11 stand at Rs. 10 and Rs. 15 respectively. Last fiscal year, direct wages summed up to Rs. 80,000, while factory overheads (excluding those associated with Machine No. 8 and 11) amounted to Rs. 48,000. Similarly, the collective factory cost of all projects last year equaled Rs. 2,50,000, with office expenses reaching Rs. 37,500. To incorporate a 20% profit margin on the selling price, a quotation statement needs to be prepared.  (10 Marks)

Ans 2.

Introduction

In cost and management accounting, accurate cost estimation is vital for project planning and pricing strategies. Understanding the breakdown of costs, including material expenses, direct labor, machine usage, and overheads, enables businesses to determine the total project cost and set appropriate selling prices. This process involves detailed calculations to ensure all cost components are considered and a suitable profit margin is added. In this case, we are

 

 

 

Q3a. How can you install a system of costing in a biscuit producing factory? What are the possible difficulties in installing such system?  (5 Marks)

Ans 3a.

Introduction

Installing a costing system in a biscuit producing factory is crucial for effective financial management and operational efficiency. This system enables the factory to track and control costs, optimize production processes, and enhance profitability. However, the installation process can encounter several

 

 

1. Financial Accounting procedures are generally designed to ascertain the periodic profit or loss, but there are important limitations and deficiencies in the system.” Discuss. (5 Marks)

Ans 3b.

Introduction

Financial accounting is a critical component of business management, providing stakeholders with essential information about a company’s financial performance. Primarily focused on ascertaining periodic profits or losses, financial accounting follows established standards and practices. However, despite its structured approach and broad applicability, the system harbors inherent limitations and deficiencies that may affect the depth and utility of the financial information it

 

Customer Relationship Management

September 2024 Examination

 

 

1. You are the CIO (Chief Information Officer) of your company. Your organization is planning to implement Siebel CRM for managing your call center and the marketing campaigns that your company runs. The management needs to be convinced about the Return on Investment, advantages, and challenges that the organization would face because of implementing CRM. How would you justify your case? (10 Marks)

Ans 1.

Introduction

In today’s competitive market landscape, establishing strong customer relationships is pivotal for business success. As the Chief Information Officer, I am tasked with leading our company’s technological advancement by implementing Siebel CRM, a robust customer relationship management system. This initiative is set to revolutionize our call center operations and enhance the efficacy of our marketing campaigns. The decision to adopt Siebel CRM stems from the necessity to align our business processes with the dynamic needs of our customers, thereby driving improved customer satisfaction and loyalty. In this proposal, I will elucidate the anticipated

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2. Your company manufactures mobile phones. This month you are coming with a path breaking product, which is aimed at attracting customers who are below 25 years old. Your companies focus on this market will remain for the next 2-3 years. How will you persuade your existing and new customers to buy the new product? (10 Marks)

Ans 2.

Introduction

In an era where technology continuously shapes consumer behavior, our company is poised to launch a groundbreaking mobile phone specifically designed for the vibrant, tech-savvy demographic under 25 years old. This strategic pivot not only taps into the preferences and lifestyle of the younger generation but also aligns with our company’s vision to innovate and lead in the mobile technology space. Understanding the unique needs and aspirations of this age group, our new product combines

 

3. “CRM implementation done right owes its success to the right definition of the success criteria.” In context of this:
4. How do you define success criteria of CRM projects? (5 marks)

Answer:

Introduction

The success of a Customer Relationship Management (CRM) implementation is critical to ensuring that it effectively enhances customer interactions and drives business growth. Defining the success criteria for a CRM project involves setting clear, measurable goals aligned with the organization’s strategic objectives. This definition enables the team to track progress accurately and evaluate the

 

1. What are the major challenges that you are likely to face while implementing CRM in your organisation? (5 marks)

Ans 3b.

Introduction

Implementing a Customer Relationship Management (CRM) system can significantly enhance an organization’s ability to manage customer interactions and drive business growth. However, the process is fraught with various challenges that can impede its success. Understanding these challenges beforehand allows for better preparation and mitigation strategies, ensuring a smoother transition and more effective deployment. In this discussion, we will examine the major challenges commonly

 

Digital Marketing

September 2024 Examination

 

 

DesiBazaar is an e-commerce company based in Bengaluru, Karnataka, specializing in quirky, Indianized products. Founded in 2020 by young entrepreneurs Priya Sharma and Kunal Verma, DesiBazaar aims to bring a modern twist to traditional Indian culture through unique and innovative products. The company quickly gained popularity due to its distinctive offerings and vibrant brand personality.

Products:

Funky Home Decor:

Products include colorful cushions with Indian motifs, hand-painted kettles and trays, and wall hangings featuring Bollywood posters and famous Indian landmarks.

Fashion Accessories:

Includes jhumkas (traditional earrings) with a contemporary twist, vibrant tote bags with Indian art prints, and quirky scarves and stoles featuring popular Indian idioms and proverbs.

Stationery and Office Supplies:

Notebooks and planners with Bollywood dialogues, pens and pencils shaped like traditional Indian instruments, and quirky desk organizers inspired by Indian street vendors.

Kitchenware:

Includes spice boxes shaped like autorickshaws, mugs with regional dialects, and aprons printed with famous Indian street food items.

Personal Care:

Natural, handcrafted soaps and lotions with Indian herbs, quirky bathrobes with traditional Indian prints, and aromatic candles infused with Indian spices.

 

DesiBazaar operates through an online platform, catering to customers across India. The company has a warehouse in Bengaluru where products are stored, packed, and shipped. DesiBazaar partners with local artisans and manufacturers to source its products, ensuring high quality and authenticity.

DesiBazaar collaborates with small-scale artisans and manufacturers to source unique products. The company uses a robust logistics network to ensure timely delivery, leveraging both traditional courier services and emerging hyperlocal delivery startups.

DesiBazaar adopts a competitive pricing strategy to attract a broad customer base while maintaining a balance between affordability and quality.

Eco-friendly  packaging  is  used  to  minimize  environmental  impact,  aligning  with  the company’s commitment to sustainability.

You can make necessary assumptions while answering the questions.

1. As a consultant to DesiBazaar suggest and explain the 8P’s for the business. (10 Marks)

Ans 1.

Introduction

DesiBazaar, an e-commerce platform rooted in Bengaluru, Karnataka, has carved a niche by intertwining traditional Indian elements with contemporary design to offer an array of quirky, culturally infused products. Founded in 2020 by Priya Sharma and Kunal Verma, the company targets a market seeking innovative and unique Indianized products. From home decor and fashion accessories to kitchenware and personal care, DesiBazaar leverages its vibrant brand personality to attract and engage customers. In enhancing the brand’s market presence and optimizing its operations, it becomes essential to apply a strategic marketing framework. The 8Ps of marketing—Product, Price, Place, Promotion, People, Process, Physical Evidence, and

 

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2. Explain the seven stages for setting up a marketing campaign management for DesiBazaar. (10 Marks)

Ans 2.

Introduction

For DesiBazaar, a vibrant and culturally rich e-commerce platform specializing in Indianized products, setting up an effective marketing campaign is crucial to captivate and expand their customer base. A meticulously planned marketing campaign not only drives sales but also enhances brand recognition and customer loyalty. Implementing a structured approach to campaign management can ensure that each marketing initiative is well-coordinated, goal-oriented, and effective in reaching the target audience. The seven stages of setting up a marketing campaign management for DesiBazaar involve a systematic process from initial research and planning to

 

 

3a. How will you promote DesiBazaar online? (5 Marks)

Ans 3a.

Introduction

Promoting DesiBazaar online requires a strategic approach to digital marketing that leverages multiple channels to enhance visibility and engagement. As an e-commerce platform that specializes in unique, culturally rich products, it is crucial to implement an online marketing strategy that resonates with the target audience’s interests and behaviors. Utilizing a blend of content marketing, social media strategies, and targeted advertising will help in building a strong digital presence, attracting new customers, and retaining existing ones, thereby driving sales and enhancing brand

 

3b.  Create  and  explain  the  segmentation  2.0,  targeting  2.0,  and  positioning  2.0  for DesiBazaar.    (5 Marks)

Ans 3b.

Introduction

To enhance the effectiveness of DesiBazaar’s marketing efforts, adopting Segmentation 2.0, Targeting 2.0, and Positioning 2.0 strategies is essential. These advanced approaches involve a deeper, more nuanced understanding of the market and the customers, leveraging data and technology to refine

 

Enterprise Resource Planning

September 2024 Examination

 

 

Q.1 Maketyre is a tyre manufacturing company which makes tyres for various tyoes of vehicles.  With the vast growing business across the Country, they decided to implement ERP system in their organization. Discuss the various factors for successful ERP implementation which Maketyre will follow and explain the challenges which Maketyre may face while ERP implementation. (10 marks)

Ans 1.

Introduction

In today’s rapidly expanding business landscape, companies like Maketyre, which manufactures tyres for a diverse range of vehicles, face the imperative of streamlining operations to enhance efficiency and maintain competitive advantage. To this end, implementing an Enterprise Resource Planning (ERP) system offers a comprehensive solution for integrating various business processes across departments. However, the transition to an ERP system involves considerable challenges and necessitates meticulous planning to ensure success. This discussion explores the critical factors essential for the successful implementation of an ERP system at Maketyre and delves into the potential challenges that may arise during its deployment

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Q2. Thakur Das Jewellers are into gem business based in Mumbai. Thakur Das Jewellers have expanded their branches with in different cities and have various departments such as Finance, Sales, Purchase etc.

With the extending number of business processes, discuss using which technology Thakur Das Jewellers can integrate their processes to smoothen and streamline the business processes of their business. Discuss the features of Finance, Sales and Purchase modules with reference to the gem business of Thakur Das Jewellers.        (10 marks)

Ans 2.

Introduction

Thakur Das Jewellers, a renowned gem business based in Mumbai, has seen significant expansion with multiple branches across various cities, necessitating a robust system to manage its growing operations. The complexity of managing diverse departments such as Finance, Sales, and Purchase in the gem business calls for an integrated approach to streamline and optimize workflows. Implementing an Enterprise Resource Planning (ERP) system emerges as a strategic solution to consolidate all business processes into a unified platform. This integration not only enhances

 

Q.3 PeopleCare Technology is new IT Company with the motive of providing solutions to different Organisations by catering to their specific product requirements. They have decided to implement SAP software in their organization to integrate the various business processes and to enhance the efficiency of the organization.

Considering the above scenario, discuss the following:

1. Discuss the benefits of SAP implementation by PeopleCare Technology. (5 marks)

Ans 3a.

Introduction

PeopleCare Technology, a burgeoning IT company, aims to optimize its operations and enhance service delivery by implementing SAP software. SAP, renowned for its comprehensive suite of solutions that integrate various business processes, is an ideal choice for IT companies looking to streamline their operations. This implementation promises not only to bolster efficiency but also to enhance the scalability and adaptability of PeopleCare Technology in meeting diverse

 

1. Discuss the SAP   architecture   which   PeopleCare   Technology   has   used   for implementation. (5 marks)

Ans 3b.

Introduction

PeopleCare Technology’s decision to adopt SAP software marks a strategic move to centralize and optimize their operational frameworks, a critical step for a growing IT solutions provider. SAP’s architecture is renowned for its robustness, flexibility, and capability to integrate diverse organizational functions into a cohesive system. This architecture not only supports the current operational needs but also adapts to

 

Financial Institutions and Markets

September 2024 Examination

 

 

Q1. As a financial advisor at your advisory firm, you have a client who is seeking to diversify their investment portfolio by venturing into capital market instruments alongside their existing investments. This discussion will enable your client to make informed decisions regarding their investment strategy and portfolio diversification. Assist your client by providing comprehensive insights into various capital market instrument including their key characteristics. (10 Marks)

Ans 1.

Introduction

Capital markets play a crucial role in the financial ecosystem, providing a platform where savings and investments are channeled between suppliers who have capital and those who are in need of capital. For an investor looking to diversify their portfolio, capital market instruments offer a variety of options that can potentially enhance returns while spreading risk. These instruments include stocks, bonds, debentures, derivatives, and mutual funds, each with unique characteristics and risk-return profiles. Understanding these instruments is essential for making informed investment decisions. Stocks represent ownership in a company and typically offer higher returns but come with

 

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Q2. Sunshine Ltd. Corporation, a fast-growing technology startup, is poised for expansion and seeks to raise capital to fund its ambitious growth plans. The company’s management team, led by CEO John Ceth , recognizes the importance of strategically accessing the primary market to secure the necessary funds. As an advisor to the company, help the corporation to provide a brief overview on the numerous techniques as how the corporation can raise fresh capital in the primary market.   (10 Marks)

Ans 2.

Introduction

Sunshine Ltd., a rapidly expanding technology startup, is at a critical juncture where securing fresh capital is essential to fuel its growth and achieve its ambitious objectives. The primary market, where new securities are issued and sold for the first time, offers a range of avenues for raising capital. These methods include initial public offerings (IPOs), rights issues, private placements, and preferential allotments. Each method comes with its unique benefits and challenges, making it crucial for the management team, led by CEO John Ceth, to carefully consider the most

 

Q3a. “The capital market, a crucial component of the global financial system, serves as a platform  for investors  to buy  and  sell  securities,  facilitating  the allocation  of capital  to businesses and governments. However, amidst the myriad opportunities for growth and investment, instances of scams and fraudulent activities have tarnished the integrity of the capital market “. Provide examples of regulatory interventions and their impact on restoring investor confidence. Conclude with recommendations for enhancing regulatory effectiveness in combating financial misconduct.  (5 Marks)

Ans 3a.

Introduction

The capital market, integral to the global financial system, enables investors to trade securities, ensuring efficient capital allocation to businesses and governments. However, the prevalence of scams and fraudulent activities has, at times, undermined market integrity, eroding investor confidence. Regulatory interventions play a crucial role in restoring trust and safeguarding the market. This discussion will explore notable examples of such interventions and their impact, concluding with recommendations to enhance regulatory

 

Q3b. India’s financial sector plays a crucial role in driving economic growth and stability. As MBA students specializing in finance, it is imperative to have a comprehensive understanding of the regulatory landscape governing financial institutions in India. Discuss the various financial Regulatory Institutions in India with their functions.  (5 Marks)

Ans 3b.

Introduction

India’s financial sector is fundamental to the nation’s economic growth and stability, regulated by a robust framework of institutions to ensure its efficient functioning and integrity. As MBA students specializing in finance, understanding these regulatory bodies is essential for navigating and contributing to the sector. Key regulatory institutions in India include the Reserve Bank of India (RBI),

 

Industrial Relations & Labour Laws

September 2024 Examination

 

 

1. In a manufacturing unit located in Gujarat, India, there has been a recent increase in instances of industrial unrest, including strikes and disputes between the management and the workforce. The primary issues include disagreements over wage revisions, working conditions, and communication breakdowns. As an HR consultant, propose a set of practical suggestions to improve industrial relations in this scenario. Consider the cultural and legal aspects of the Indian industrial landscape in your recommendations. (10 Marks)

Ans 1.

Introduction

In the vibrant industrial landscape of Gujarat, India, the recent surge in industrial unrest within a manufacturing unit highlights critical challenges in industrial relations. This unrest, marked by strikes and disputes, stems largely from unresolved issues regarding wage revisions, working conditions, and significant communication breakdowns between the management and the workforce. Such conflicts not only impede the operational efficiency of the manufacturing unit but also deteriorate the

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2. In a textile manufacturing company based in Mumbai, India, there have been complaints from workers regarding irregularities in the payment of wages. Some employees claim they are not receiving their wages on time, while others express concerns about unauthorized deductions. As an HR consultant well-versed in labor laws, provide a comprehensive set of recommendations to ensure compliance with the Payment of Wages Act, 1936, addressing issues related to timely payment, permissible deductions, and the provision of pay slips. Consider practical steps the company can take to improve transparency and adherence to the legal requirements outlined in the Act. (10 Marks)

Ans 2.

Introduction

The essence of maintaining a healthy and productive workplace in the textile manufacturing sector, especially in a bustling industrial hub like Mumbai, hinges significantly on the fair and timely remuneration of its workforce. Recent grievances voiced by employees of a Mumbai-based textile manufacturing company regarding irregularities in wage payments underscore a critical compliance issue with the Payment of Wages Act, 1936. These irregularities, including delayed payments and unauthorized deductions, not only diminish employee morale but also jeopardize the company’s legal standing and reputation. Addressing these concerns requires a thorough understanding of the stipulated laws, alongside implementing strategic measures to ensure adherence to these legal norm

 

3. In a heavy machinery manufacturing plant in Mumbai, India, tension has arisen between the management and the workforce due to disputes over wage revisions and working conditions. Workers, represented by a trade union, are demanding higher wages and improved facilities, while the management is concerned about maintaining operational efficiency and competitiveness in the market. Negotiations have reached an impasse, and there is a looming threat of a potential strike. The atmosphere is tense, and both parties are looking for resolution mechanisms.
4. As an HR consultant, the management seeks your guidance on initiating a collective bargaining process with the trade union to address the wage revision and working conditions. Outline the key steps, strategies, and principals involved in effective collective bargaining that can lead to a mutually beneficial agreement. Consider the legal framework and cultural nuances within the Indian industrial context. (5 Marks)

Ans 3a.

Introduction

In the industrial milieu of a heavy machinery manufacturing plant in Mumbai, the rising tension between management and the workforce over wage revisions and working conditions necessitates a structured approach to negotiation. Collective bargaining emerges as a pivotal tool in this context, aiming to resolve disputes by reaching a mutually beneficial agreement. This process not only involves strategic negotiation but also a deep understanding of the legal and cultural frameworks

 

1. The workers, on the other hand, are considering the option of a strike to emphasize their demands. As a conciliation officer appointed by the government, outline the steps you would take to facilitate conciliation between the management and the trade union. Highlight the role of conciliation in preventing industrial disputes, the legal provisions supporting the process, and the potential outcomes that can be achieved through successful conciliation. (5 Marks)

Ans 3b.

Introduction

In the context of escalating tensions at a heavy machinery manufacturing plant in Mumbai, where workers are poised to strike, the role of a conciliation officer becomes crucial. As an appointed mediator, the conciliation officer aims to defuse the situation by facilitating dialogue between management and the trade union. Conciliation serves as a preventive measure against disruptive industrial actions, offering a platform for both parties to explore amicable solutions under legal oversight. The process is instrumental in maintaining industrial harmony and ensuring continuous productivity